Elementary 29 McDonald´s 31 Gucci

Lucie Ondrová
výuka angličtiny, překlady, tlumočení
telefon: 777 216 696
e-mail: [email protected]
www.anglictinavyuka.cz
Elementary
Číslo před každým názvem je číslo mp3. Každý poslech má dvě části. (první část má na konci označení
01, druhá část má na konci označení 02).
Instrukce:
1. Přečtěte si první část otázek tak, abyste jim rozuměli (můžete použít slovník).
2. Pusťte si první část poslechu, doporučuji dělat si na papír poznámky.
3. Pokud se Vám nepodařilo zodpovědět všechny otázky, pusťte si poslech ještě jednou.
4. Přečtěte si druhou část otázek.
5. Pusťte si druhou část poslechu (doporučuji 2x).
6. Zašlete mi e-mail s číslem poslechu a Vaše odpovědi.
McDonald´s
29
01
02
1.
2.
3.
4.
5.
Who started McDonald’s?
What does the ‘Speedy Service System’ do?
When did Ray Kroc join the company?
Why did Ray Kroc pay $2.7 million to the McDonald’s brothers?
How did Ray Kroc build McDonald’s into an international success?
1.
2.
3.
4.
5.
How many McDonald’s restaurants are in the world?
What does the McDonald’s Corporation control?
What were the company revenues for 2008?
How do the customers see McDonald’s?
Why is McDonald’s criticized?
31
01
02
Gucci
1.
2.
3.
4.
5.
What did Guccio Gucci make at first?
How did Guccio Gucci make sure his products were recognised?
What problems placed Gucci in serious trouble?
Who saved Gucci?
Who owns Gucci now?
1.
2.
3.
4.
5.
Who was president in 1989?
Who did Maurizio sell Gucci to in 1993?
How did Tom Ford save the business?
What was Gucci worth in 1999?
Who owns Gucci now?
kontrolní otázky k poslechovým lekcím - Elementary
Lucie Ondrová
výuka angličtiny, překlady, tlumočení
telefon: 777 216 696
e-mail: [email protected]
1
Lucie Ondrová
výuka angličtiny, překlady, tlumočení
telefon: 777 216 696
e-mail: [email protected]
33
01
02
Rupert Murdoch
1.
2.
3.
4.
5.
Where was Murdoch born?
What was the name of his first newspaper?
What 3 things have helped him become a world media power?
What did he do to own an American TV station?
How much did Murdoch pay for MySpace.com?
1.
2.
3.
4.
5.
How much did News Corporation pay for Dow Jones?
How many copies does The Wall Street Journal sell every day?
How will The Wall Street Journal’s reputation help to build a global brand?
Where does Murdoch want to expand his interests next?
What is Murdoch's biggest obstacle?
38
01
02
Coca Cola
1.
2.
3.
4.
5.
What percentage of the global population recognises Coca-Cola?
How many Coke drinks are consumed in the World every day?
What is very important to promote the drink?
What is Coca-Cola an alternative to?
What does its publicity focus on?
1.
2.
3.
4.
5.
When was Coca-Cola invented?
Who invented Coca-Cola?
Who knows the Coca-Cola recipe?
Who is the main competitor?
How does Coca-Cola dominate the drinks market?
43
01
02
www.anglictinavyuka.cz
Wikipedia
1.
2.
3.
4.
What is ‘Wikipedia’?
When was it launched?
What is the goal for Wikipedia?
What is the secret to Wikipedia’s global success?
1.
2.
3.
4.
Does Wikipedia make a profit?
Is there pressure to make Wikipedia commercial?
What do the critics say about Wikipedia?
What does Wikipedia do about false information in its articles?
kontrolní otázky k poslechovým lekcím - Elementary
Lucie Ondrová
výuka angličtiny, překlady, tlumočení
telefon: 777 216 696
e-mail: [email protected]
2
Lucie Ondrová
výuka angličtiny, překlady, tlumočení
telefon: 777 216 696
e-mail: [email protected]
46
01
02
Harley Davidson
1.
2.
3.
4.
5.
When and where did the company begin?
What happened during the 1st and 2nd World Wars?
What happened in the 1970s?
How did the company combat its problems?
What were annual sales from 1992 to 2007?
1.
2.
3.
4.
5.
Do all Harley-Davidsons cost over $30,000. Is this true?
Who loaned $300m to Harley-Davidson?
Has Harley-Davidson cut jobs in 2009?
What is the future growth plan?
What do many young riders prefer to ride nowadays?
47
01
02
Ray Ban
1.
2.
3.
4.
5.
When was Ray-Ban founded?
Who were Ray-Ban Aviator sunglasses originally developed for?
What do Aviator sunglasses provide?
What famous people wear Ray-Bans?
How much did Luxottica Group pay for Ray-Ban?
1.
2.
3.
4.
5.
How much do Ray-Ban sunglasses cost?
Why were Wayfarer sunglasses different to other sunglasses?
Which film stars wore Wayfarers in the 1950’s?
What did Ray-Ban do in the 1980’s?
What is the company’s marketing strategy?
48
01
02
www.anglictinavyuka.cz
Harry Potter
1.
2.
3.
4.
5.
Was J. K. Rowling always rich?
Where did J. K. Rowling have the idea for Harry Potter?
Does all the revenue come from the books?
What was the value of the Harry Potter brand in 2009?
What does J. K. Rowling say is important for success?
1.
2.
3.
4.
5.
What is the first point?
What is the second point?
Why is it important that Harry Potter is popular in America?
In 2009, how many Harry Potter books had been sold?
How many languages are the Harry Potter books printed in?
kontrolní otázky k poslechovým lekcím - Elementary
Lucie Ondrová
výuka angličtiny, překlady, tlumočení
telefon: 777 216 696
e-mail: [email protected]
3