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Welcome
Position on the Czech market
The EMPRESA MEDIA media house is one of the largest Czech publishers and thanks to the nationwide TV Barrandov, also an
important player on the television market. The wide portfolio of titles is registering growing interest among readers and this
is one of the reasons why EMPRESA MEDIA has recently launched new magazines and television channels on the market.
EMPRESA MEDIA, a.s., Mikuleckého 1309/4, 147 00 Prague 4 – Braník, Czech Republic
Position on the Czech market
The EMPRESA MEDIA media house is one of the largest Czech publishers and thanks to the nationwide TV Barrandov, also an
important player on the television market. The wide portfolio of titles is registering growing interest among readers and this
is one of the reasons why EMPRESA MEDIA has recently launched new magazines and television channels on the market.
EMPRESA MEDIA publishes the TÝDEN news weekly, the lifestyle weeklies Instinkt and Sedmička, the
fortnightly EXKLUZIV, POPCORN, Top dívky and
­ANIMÁČEK monthlies for young people, the B2B weekly
­MarketingSalesMedia and the separate special editions
Sedmička Křížovky, Sedmička Vaření, Instinkt EXTRA
and TÝDEN 111 miliardářů among others. From the
electronic titles, the publisher operates the news portals
TÝDEN.cz and Marketingsales.cz, PC Tuning magazine,
the Světaplikací.cz portal dealing with new applications
and also the websites of the individual printed titles.
­EMPRESA MEDIA organises one of the largest Czech
Total impact of EMPRESA MEDIA
conferences for professionals from the field of sales,
marketing and media Život na hraně and the specialist
conference Mobilní platby. Individual titles are also
proud media partners of Český lev, Činoherní klub,
­Hudební divadlo Karlín, the National Theatre, FebioFest
and designsupermarket among others.
7 500 000
i.e. 85 % of the population aged 12–79
Source: MÉDEA RESEARCH na základě dat ATO-Nielsen Admosphere, Media Projekt, Radio Projekt, Net Monitor, MML TGI (2015)
Position on the Czech market
The EMPRESA MEDIA media house is one of the largest Czech publishers and thanks to the nationwide TV Barrandov, also an
important player on the television market. The wide portfolio of titles is registering growing interest among readers and this
is one of the reasons why EMPRESA MEDIA has recently launched new magazines and television channels on the market.
ML_Period_Label
MAIN MEDIA HOUSES - 2015
Monthly reach of population and contribution of media type to total reach
100%
TV
96% 96%
Print
Internet
Radio
85% 84%
90%
74%
80%
70%
68% 66%
60%
60% 58%
45% 43%
50%
40%
42% 34%
33%
30%
20%
10%
MLADÁ FRONTA
RRM
BAUER MEDIA
MMS
ECONOMIA
ASTROSAT + VLP
FACEBOOK
CZECH NEWS CENTER
GOOGLE
SEZNAM + BORGIS
MAFRA
EMPRESA MEDIA
MEDIA
EMPRESA
PRIMA GROUP
NOVA GROUP
0%
Source: MÉDEA RESEARCH na základě dat ATO-Nielsen Admosphere, Media Projekt, Radio Projekt, Net Monitor, MML TGI (2015)
1
A nationwide TV channel which
has been broadcasting since 2009.
TV Barrandov currently has the fifth highest viewing figures
among television stations in the Czech Republic. It is a fullformat station with viewing figures of more than five percent.
The success of TV Barrandov is built on three main programme
pillars: in-house creation of entertainment programmes, news
and suitably chosen acquisitions.
i 3rd most watched commercial television in the Czech Republic
i 4th most watched television in the Czech republic in general
i Full-format television focusing on the entire family
Weekly impact
Share in viewing figures
5 093 000 6,71 %
Viewers
Profile of TV Barrandov viewers
i The majority of viewers are women over 30 years
with secondary education and coming
from the middle socioeconomic class.
Source: ATO-Nielsen Admosphere
Viewers are most frequently women over the age of 30 with secondary education from the middle socioeconomic class
i
i Broad impact across groups
i Strong standing among families with children
and the youngest viewers
The KINO Barrandov channel is filled with films and series. The
channel brings the biggest stars of the silver screen to your TV
screens and its schedule consists exclusively of European and
international film and series production.
i TV channel focused on top movies for the entire family
Weekly impact
Share in viewing figures
2 185 000 1,24 %
Viewers
Profile of TV Barrandov viewers
i Broadcast start: 18 April 2015 at 18:42:15
i Target group: men/women, families across age groups
i Broadcasting: terrestrial (Multiplex 3), Skylink, UPC, O2 TV
Source: ATO-Nielsen Admosphere
Viewers are most frequently women over the age of 30 with secondary education from the middle socioeconomic class
i
The Barrandov PLUS channel brings joy to both children and
their parents. Mornings and afternoons are devoted to beautiful
fairytales which will delight the little ones as well as grown-ups.
The adults will be pleased with the evening schedule above all as
it shows documentaries full of adventure and interesting series.
i TV channel focused on children during day hours and during evening and night focused
on documentaries
Weekly impact
Share in viewing figures
1 230 000 0,3 %
Viewers
Profile of TV Barrandov viewers
i Broadcast start: 16 May 2015 at 10.00
i Target group: Children between 4 and 14 years (day broadcast), middle age group with secondary and uniSource: ATO-Nielsen Admosphere
Viewers are most frequently women over the age of 30 with secondary education from the middle socioeconomic class
i
versity education from middle and higher socioeconomic
class (evening broadcast)
i Broadcasting: terrestrial (Multiplex 3), Skylink, UPC
The new music channel, Barrandov MUZIKA, focuses on diverse
musical genres including folk music. The all-day broadcasting
will play folk songs and brass music but also time-tested
evergreens.
Weekly impact
Share in viewing figures
181 000
0,1 %
Viewers
Profile of TV Barrandov viewers
i Broadcast start: autumn 2015
i Target group: Men/women 40x
Source: ATO-Nielsen Admosphere
Viewers are most frequently women over the age of 30 with secondary education from the middle socioeconomic class
i
Týden
An exclusive news weekly which
has been published since 1994.
TÝDEN magazine comes out every Monday. It offers current
news, analysis, reports, interviews and comment from home
and abroad. TÝDEN is based on verified information and
conclusions supported with arguments.
Number of readers
Number of copies sold
151 000
50 900
Men aged 30–50 are represented
most strongly among readers
i Number of copies sold continuously growing
i
Profile of TÝDEN readers
i Educated readers from middle and upper classes
i People from middle age groups predominate
i They come from larger cities
Source: readership Media Project 1 + 2 Q 2015; print run ABC ČR, 3 Q 2015
i Above-average share of entrepreneurs
and management employees
i They give precedence to high quality and designer goods
i They are willing to pay extra for high quality
i They regard brand as a guarantee of quality
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An exclusive news weekly which
has been published since 2016.
Factor S is a new weekly newspaper that
focuses mainly economics and politics.
Conceptually, it is an entirely unique magazine,
which is characterized not only by healthy
journalistic aggressiveness and detachment,
but also by irony and willingness to go beyond
what is usual in the Czech media.
JAK RYCHLE
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30 000
Foto: Profimedia
Print run
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01.03.16 10:33
1/2016_Titul_TO
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1/2016_Titul_RI
19.02.16 11:53
Source: Empresa Média
Instinkt
Cena
20 Kč
A PSYCHIKY
ABUDIČE VS. SÍL
ZBYTEČNÉ ŽIVOT nemáme energii, všechno je to v hlavě
ČEMU VĚŘIT NA IN
Mystifikace, lži a pod TERNETU: ODHALTE KYBERZ
LO
vodné e-maily, které
jdou po vašich penězíc DĚ JE
Číslo 3 / XV 14. ledna
2016 / 20 Kč / Sloven
h
sko 1,15 € / předp
latné 19 Kč
ě
Není pravda, že/ 20vKčzim
/ předplatné 19 Kč
/ Slovensko 1,15 €
2016
Číslo 4 / XV 21. ledna
+ TV PROGRAM
Brad
DE JTE SI ČESKÝ
Vica
BOYARD
PITT
KEREKES
&
e
Vyzkoušeli jsm
za vás soutěž
plnou pastí
a hlavolamů
„CHTĚLI JSME
DVANÁCT DĚTÍ,“
PŘIZNÁ
AVVÁOLTA
TR
HOLLYWOOD
KO
JASKÝ
SUPERTÁTA.
FORREST
ROZHOVOR O ŽIVOTĚ
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POLÍVK
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SE VRACEJÍ A SVEDLI SKOU
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SE SLAVNÝMI ROD
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ŽENA A MUŽ
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MEZI CUKREM
A BIČEM
Osud rytíře
Masocha
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Basiková
PLASTIKA
PRO DUŠI
O operacích,
jež mění život
K
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NOSIL
VladimAír
+ TV PROGRAM
FOTO: TOMÁŠ
A lifestyle weekly which has been published since 2002.
Instinkt offers exclusive interviews with popular
personalities as well as reports from home and abroad
every week. The magazine follows social trends and offers
cultural reviews. High quality photos and sophisticated texts
are its strong points.
Cena
20 Kč
18.01.16 16:42
03_Titul_BradP
itt_norm.indd
FOTO: PROFIM
EDIA.CZ
1
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11.01.16 16:48
Number of readers
Number of copies sold
105 800
32 000
People of working age are represented most strongly among readers,
in particular women
i Number of copies sold continuously growing
i
Profile of Instinkt readers
i Educated readers from middle and upper classes
i Economically active
i They welcome change and are open to new things
i They live in larger cities
i They prefer high quality goods
i They can be influenced by advertising
Source: readership Media Project 1 + 2 Q 2015; print run ABC ČR, 3 Q 2015
Sedmička
10 Kč
č. 51- 52
€
Slovensko 0,59
100 stran
18. 12. 2014
íslo
Vánoční dvojč nu
za stejnou ce
TV m
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A lifestyle weekly which has been published since 2012.
A lifestyle weekly in which you will find exclusive interviews
with Czech celebrities. It provides the latest information from
the world of Czech and foreign stars as well as the stories
of ordinary people. Every issue includes recipes, crossword
puzzles, horoscopes and a TV programme.
Otík z Vesničky
Exkluzivní
rozhovor
vá
r Havlo
Dagmaina Brožová
ř
Karel
& Kate
Hvězdné
Vánoce
Gott
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Zdeněk
Popelk
Král z
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Ve
Čelkká
ho
RMAL.indd
UL_NO
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1
exekuce?
10 Kč
Slovensko 0,59
€
2. 10. 2014
He idi
Ja nk ů
Má nový
kšeft
TV
program
na celý
týden
Čas
nevrátím
40_sedmicka_
12.12.14 12:55
TITUL_NORM
A.indd 1
26.09.14 13:16
Number of readers
Number of copies sold
363 300
150 000
People from the middle socioeconomic class are represented most strongly among readers
i Number of copies sold continuously growing
i They regard advertising as a good advisor
which helps them
i They use magazines as a source of inspiration
for what they buy
i
Profile of Sedmička readers
i Sedmička offers massive impact across groups
i They do most of the shopping for their household
i Readers communicate about purchases with
those around them
Source: readership Media Project 1 + 2 Q 2015; print run ABC ČR, 1–3 Q 2015
i They welcome change and are open to new things
Exkluziv
133 200
The magazine targets women aged 30+ who are interested in fashion, leading a healthy lifestyle and what is happening in society
€
PAPARAZZI
FASHION STORY
i
BÁR A BASIKOVÁ
MAHULENA BOČ ANO
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Válí před objektivem
PAPARAZZI
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Number of copies sold
22 100
POLÍVKOVÁ A KURTIŠ
Nebezpečné zakulaco
vání
INKA
x
DOLEŽALOVÁ & ZEL
Utajované rande
PAPARAZZI
MIROSLAV DONUTI
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PAPARAZZI
Procházka s miláčkem
Source: readership est. Médea Research; print run ABC ČR, 12/2015
1 / 2016 | 6. 1. 2016
cena: 19 Kč / 0,99
Number of readers
2016
2 / 2016 | 20. 1.
19 Kč
19 KčSPOLECNOST
cena: 19 Kč / 0,99
€
EXKLUZIV magazine is a guide to the world of famous and successful personalities. It offers an exclusive look into their private lives,
provides a detailed map of the most important events, the lives of leading singers, actresses and businesswomen. It uncovers the world
of luxury and offers articles about the latest topics from the world of fashion, cosmetics, culture, healthy lifestyle and gastronomy.
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30.12.15 12:28
Interview
E Z V ĚŘ I N A
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TICHOTOVI
CAR A DELEVI
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Ladislav Pec
detoxikačníhoLuc Markoš: Jágr jako bílkovina,
bez šamponů.
v péči primáře
opice v mercedes
ie Řehoříková
i
jčí: O životě
dět
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ana
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201
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CENA: 35 Kč /
Readers are 60 percent women and 40 men aged 30+
i
ĚL I ČÍ S T
CENA: 35 Kč /
40 000
N
EŘ Í N E Z AP OM
PR O LI D I, K T
STREEP MA
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Print run
č
35 K
R OZ H OV O RŮ
S TO S T R AN
Number of readers
66 400
Kč
9 / 20
15
35
OVO RŮ
STO STR AN ROZH
A new magazine on the Czech market and the only one
which offers a hundred pages of exceptional interviews with
inspirational personalities from all walks of life every month.
The most important people in the world of Czech and foreign
culture, art, science, sport, politics and business openly talk
about their lives, their path to success and failures, their
private lives and plans for the future.
23.09.15 17:48
Source: readership est. Médea Research; print run Empresa Média
Exkluziv sk
1 / 2016 | 7. 1. 201
6
cena: 0,99 €
0,99 €
EXKLUZIV magazine is a guide to the world of famous and successful
personalities. It offers an exclusive look into their private lives, provides
a detailed map of the most important events, the lives of leading
singers, actresses and businesswomen. It uncovers the world of luxury
and offers articles about the latest topics from the world of fashion,
cosmetics, culture, healthy lifestyle and gastronomy.
FOTOREPORTÁŽ
ADELA BANÁŠOVÁ
Riskuje pre dieťa
ROZHOVOR
Print run
40 000
The magazine targets women aged 30+ who are interested in fashion, leading a healthy lifestyle and what is happening in society
DOMI
NIKA CIBULKO
Poznáme jej komple VÁ
xy
ODHALENIE
TRETÍ ROK
i
MARCELA LAIFERO
VÁ & SPOL.
Rozhádané divy
SK_E01_titulk
bez manžela
EMÍLIA VÁŠÁRYOVÁ
a_EVasaryova
3_ok.indd 1
30.12.15 12:4
0
Source: EMPRESA MEDIA
016
6
S TO S T R Á N
R OZ H O V O R O
V P R E ĽU D Í,
K TO R Í N E Z A
B U D LI
Č Í TA Ť
JULIA ROBE
RTS
SERENA WILL
IA MS
L AK PA
DU KE
HÚ SER KO VÁ
MA RYŠ K A
GR AN DE
TIC HO TOV CI
MA GÁ LOV Á
JANUÁR 201
A new magazine on the Slovak market and the only one which
offers a hundred pages of exceptional interviews with inspirational
personalities from all walks of life every month. The most important
people in the world of Slovak and foreign culture, art, science, sport,
politics and business openly talk about their lives, their path to
success and failures, their private lives and plans for the future.
€
1/2
Interview sk
1,49
RO BER TS
VAN O
WIL LIA MS
KA MILA MA
GÁLOVÁ
RICHARD MÜ
Charles Duke
LLER
: Na Mesiac
i bol najdlhšie
Ariana Gran
zo všetkých as
de: O problém
trona
och so slávou,
Josef Koutec
odvá žnom oblie utov. Boha na ňom nenašiel.
ký: Povinnosť
kaní a viere
dávať a právo br
Lakpa Sher
ať
pa: O živote
.
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ne
sančný život leg talianskych predkov.
ďaleko od civiliz
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ka: Očist
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CENA: 1,49 €
Readers are 60 percent women and 40 men aged 30+
i
ROBERT VANO
MÜ LLE R
20 000
KO UTE CK Ý
Print run
29.12.15 15:5
8
Source: EMPRESA MEDIA
MarketingSalesMedia
A weekly about marketing, sales and media which has been published since 2013. The main objective of MarketingSalesMedia
is to help people who submit advertising jobs with the key requirement of company owners – to sell things. The MarketingSalesMedia
project provides people with decision-making powers key information, analyses, unique surveys and other materials they need to make
responsible decisions.
Print run
5 300
The readership core is made up of people with decision-making powers
i Organiser of the Život na hraně and Mobilní platby conferences
i In particular distributed as a subscription magazine and through controlled distribution
9
4
A
I
D
E
M
MARKETINGSALESMEDIA 44
S
E
L
A
S
G
IN
T
MARKE
VÝZKUM
07
9 7718 05 8600
hodu a médií
49
65 Kč —
2014 — cena
1. 12.
důležité čten
27. 10. 2014 —
ketingu, obc
í pro lidi z mar
důležité čten
sales.cz
www.marketing
RICHARD KABÁT:
NEPODÁVÁME,
E PRODÁVÁME
AL
--> s. 16
i
í pro lidi z mar
cena 65 Kč —
ketingu, obc
www.marketing
sales.cz
hodu a médií
MARC WESTERMANN:
„V médiích
PRO NÁS JE NEJLEPŠÍ,
je důležitý
h
obsa
KDYŽ JE ZIMA A PRŠÍ
a reklama.
ak
p
to
Jak
→ S. 18
nařežeme, je
9 7718 05 8600
07
.“
další otázka
erová,
Libuše Šmucl
ch
ředitelka Cze
--> s. 19
News Center
16
Chceme zau
i bez slev jmout
MILUŠE VALDOVÁ:
NABÍZÍME RAKVE,
BIČE, OLEJOVKY
Věrnostní kluby
nejsou jen o kup
Důležité je um
onech a výhod
ět dá
ách.
Jak to dělají v Ma t jejich členům také pocit výj
imečnosti.
rks & Spencer
, přiblížil nový
pro Českou rep
CRM manažer
ubliku Lukáš Tat
ranský → s. 22
--> s. 24
MOTIVACE
procent
lidí si Ježíška
představuje
jako ježka,
um
tvrdí nový výzk
Slevomatu
Letáky jsou zej
ména bojištěm
cenové války.
Stále však vytvář
ejí silnou motiva
ci k nákupu → s.
12
28.11.14 20:34
44_titul.indd
49_titul.indd
Televize
Leták
Denní tisk
Internet
12
12
24.10.14 22:41
Source: EMPRESA MEDIA
44
Top dívky
YOU
Y
OU O
ONL
NLY
YL
LIVE
ONCE
pad 2014
Číslo 11 / Listo
Č
TI!
SJEZDOVKA SMR
FOTOROMÁN:
GOSSIP GIRLS!
MÓDA: PODLE
KÝ
WEENS Y!
HALLOGN NA NEHT
DESI
ers
Cool post ERSON
CH
JOSH HUT AGUILERA
A
CHRISTIN
33_36_Christina
C h r i s t i na
Aguilera
Bude se vdávat za
svoji novou lásku?
JEHO HOTSPOTS
Víme jak odhalit jehoy
erotogenní zón
85
AGUILERA
CHRISTINA
Aguilera.indd
1:44:53
Foto
10/9/2014
ke kampani
k nové
vůni
Christina
Aguilera
Woman
33-36
A monthly for young girls which has
been published since 2000.
A trendy magazine for adolescent girls who want to be cool.
If offers a complete service in the field of fashion, cosmetics,
lifestyle and interviews with popular personalities. The magazine
significantly influences the lifestyle of its readers.
y
B e a uret k
dá
PROFI
TRIKŮ
Y:
JK
DĚ
Z MÓDNÍHO
PRO ČARO
Magická MOLA
c
PM
mo
kamenu
Chceme Blowouts!
M u st have!
ts” jsou
kané účesy „blowou
ks, vysněné lokny: fou
t sama!
loo
ěla
ekud
sle
š
,
ne
jem
ád
ob
zvl
ý
si je
Nádhern
my ti poradíme, jak
a
é
an
žád
jvíc
ne
momentálně
Number of readers
Sold print run
55 000
31 648
Young girls are most strongly
represented among readers
i Number of copies sold continuously growing
i
Profile of Top dívky readers
i Young girls, generation Z i Brand-orientated
i They follow fashion trends
i They use communication technology, frequently on-line
i Can be influenced by celebrities and advertising
i The magazine is a source of information
and inspiration for them
Source: readership Media Projekt 1+2Q 2015, print run ABC ČR 1-2Q 2015
A monthly for teenagers which has been published since 1991.
A trendy magazine for adolescent girls and boys who do not want
to be left behind and who are hungry for the latest music, films
and entertainment. They like to have fun, don’t want to get bored
and spend their free time effectively.
1D
st
Číslo 10 / 2014
1,99
m
Hy
POPCORN
erie ole
k
44,90 KČ/€
y!
Sex
Intimní ozdůbka
jen pro
tebe!
?
a
rývá z
Co sk age
u im
drsno
rryy
rr
Harry
H
Ha
za hrob
Láska ažy hvěz
dných
g ály
Lovesign
párů
á
n
t
u
Sm ey
MIl
Celebs nechtě
být samy
Vše o jejich přát
cy
ucy
Lucy
LLu
Šílenstv
z Korejeí Smutná Selena
se trápí
K-Pop
ni kašlou?
Proč na ni všich
Pr
je tu!
14
L
COO
erů
post
jí
elství!
Ariana
Selena
Harry
Vampire Academy
Vampi
K–MUCHH
B.A.P
Kellan
Lutz
io
Vio
VVioletta
Kellan Lutz
Miley
Lucka
Avicii
Christina
George Ezra
Lily Allenn
Number of readers
Sold print run
55 000
35 050
Young people are the most strongly represented group among readers
i Number of readers and copies
of POPCORN sold are growing
i Young girls and boys, generation Z i Brand-orientated
i They follow fashion trends
i They use communication technology, frequently on-line
i Can be influenced by celebrities and advertising
i The magazine is a source of information
and inspiration for them
i
Profile of POPCORN readers
Source: readership Media Projekt 1+2Q 2015, print run ABC ČR 1-2Q 2015
Animáček
An animated monthly for children. The main aim of the magazine is to entertain children, to educate them
through play, to develop their curiosity and creativity. The magazine offers entertaining reading every month,
lots of activities and other interesting columns for children and parents.
P I S
Č A S O
V I Z E
T E L E
V
A N D O
B A R R
49 Kč
11/2014
E
R DÁ R
SUPE E S I
T
S L O Ž KO !
T
Ř
Í
V
Z Á
Print run
20 000
Readers are most often children
aged 3–6 and their parents
i
Těšte se
na: strašidelné
příběhy,
soutěže
i návod
na výrobu
draka!
Co se děje
é
na rozkvetl
e!
uc
lo
Tygři v naší
oblíbené Zoo
Source: EMPRESA MEDIA
K
Labyrint
jen pro
tebe
Týden.cz
TÝDEN.CZ is an on-line daily which offers original reporting, analysis, news, interviews and comment from home and abroad.
Number of visitors/users
837 398
Number of page views
4 293 080
Source: number of visitors Google Analytics, January-December 2015
PCTuning.cz
A successful Czech computer magazine focused on PC users. The main topics include hardware components, digital technology,
internet security issues, MP3 and last but not least, various controllers and accessories for computer games.
Number of visitors/users
316 380
Number of page views
3 337 286
Source: number of visitors Google Analytics, January-December 2015
Marketingsales.cz
A portal which provides daily news from the world of sales and marketing, interviews with top managers as well as examples of successful
marketing campaigns from CZ and abroad. Also includes slideshare presentations and tips for events, conferences and training in the field.
Number of visitors/users
27 330
Number of page views
59 920
Source: number of visitors Google Analytics, January-December 2015
Mediamania.cz
Mediamania.cz is a portal focused on the media. It offers comprehensive and exclusive information. It covers the whole media
market – from data, analysis and profiles of the major players, right through to interviews with personalities from the media sector.
Number of visitors/users
23 811
Number of page views
70 298
Source: number of visitors Google Analytics, January-December 2015
Thank you for paying attention.
Looking forward to cooperation with you.
EMPRESA MEDIA, a.s., Mikuleckého 1309/4, 147 00 Prague 4 – Braník, Czech Republic