SF 2016 mailing EN

Become
a partner
of the unique
shopping event
in Czech Republic supported
by 3 lifestyle magazines
and exclusive events
Reach up to
4 milion
shoppers
offer them your products
and services
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Shopping
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yy Unique sales event organized by
ELLE, Marie Claire and InStyle 3 bestlifestyle magazines in Czech
Republic
yy 3 days of shopping
yy Great opportunity to offer to
our readers your products and
services from all segments at
special rate or with extra present
yy Unique events happening in
4 shopping malls in Prague
new!
this year
e-shops
too!
yy An amazing mobile app that will
drive shoppers to your stores
1
Shopping Fever 2016
results
Shopping Fever 2015 vs. Shopping Fever 2014
7000
64 236
6000
5000
2500
250
200
200
1897
2000
2000
40 651
4000
136
150
1500
124
3000
1448
100
1000
2000
50
500
1000
0
0
0
Amount of shops participating
amount of brands participating
8000
70 000
Amount of coupons used
7 453
7000
60 000
50 450
50 000
40 000
14 981
6000
5000
35 721
4000
30 000
3000
20 000
2000
10 000
1000
0
0
3 815
2015
Amount of unique visitors
myshoppingfever.cz
9. 3.–21. 4. 2015
2014
2013
Amount of downloaded
Shopping Fever applications
Source: Burda Praha, s.r.o., marketing
2
Shopping Fever 2016
promo campaign
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print
RADIO*
mobile
application
reach up
4 MILlion
shoppers
360°
campaign
Websites
+ Newsletters
Outdoor
+ Shopping
centers
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V D U B N OV ÝC H V Y DÁ N Í C H
Č AS O PI S Ů :
STÁHNĚTE SI APLIKACI SHOPPING FEVER PRO IOS A ANDROID
Zarezervujte si MINI Drive
Užít si Shopping Fever s MasterCard®: K nezaplacení™
events
3
1.
Module OFFER
Purchase one of 4 different modules and gain:
yy Presentation of your brand and offer on the module in ELLE, Marie
Claire and InStyle 4/16
yy Discount coupon
yy Posters and trendy bags for your stores (Amount of bags is limited)
yy Presentation of your brand offer and all stores addresses on Shopping
Fever micro site and in the mobile app
rate sheet:
Module size
1/6 page
1/3 page
2/3 page
1/1 page
Rates in Kč
39 000
72 000
136 000
195 000
Móda
1/3 page
2/3 page
EOBUV.CZ
Nakupujte až o 30 % levnějí s kódem FEVER30! Na www.eobuv.cz najdete koženou obuv, kabelky,
peněženky a pásky. 100 % originální produkty a na vrácení až 30 dnů! Více na www.eobuv.cz/shoppingfever
Móda
sleva
30 %
GABOR
Gabor je světová
značka elegantní,
kvalitní a pohodlné obuvi. Nabízí
širokou škálu
vzorů po půl číslech
a několik šíří stélek.
Přijďte si o víkendu
s ELLE vybrat boty
z nové jarní a letní
kolekce 2015
za výhodnou
cenu. Více na
www.gaborshop.cz
sleva
22%
Móda
GAS
GAUDÌ
sleva
25%
Nové trendy v denimu zdůrazňující ženskost, jako jsou džíny s vyšším pasem, leopardí potisky,
denim kombinovaný s koženkou nebo třeba parfémované džíny najdete spolu s celou elegantní
kolekcí jaro/léto 2015 v prodejnách italské módní značky GAS.
GUESS
FOKUS OPTIK
Vyberte si 50% slevu na všechny
dioptrické obruby v kompletní
brýlové zakázce*, nebo
30% slevu na veškeré
sluneční brýle, a to i z nových
kolekcí. Nebo využijte rovnou obě!
Kolekce Guess jaro/léto 2015 s atmosférou
Los Angeles, které ilustruje vizi značky.
Přijďte se podívat na nové jeans XP Reform
s push-up efektem, díky kterým budete
štíhlejší, nebo nové Curvy jeans s vysokou
obnovovací schopností
stretch materiálu.
Nevytahají se
a dodají vám
tvary, které chce
každá žena.
FREYWILLE
sleva
50%
Freywille, mezinárodně uznávaná společnost s vídeňskými kořeny, vyrábí smaltové šperky a luxusní doplňky.
Omezená produkce garantuje kvalitu v oblasti designu
a výroby. Freywille klade vždy důraz na tvůrčí práci. Více
na www.freywille.com
* DIOPTRICKÁ SKLA + OBRUBA
sleva
23%
sleva
30%
100 Kč POUKÁZKA NA DALŠÍ NÁKUP
U FOKUS OPTIK
35% SLEVA NA VYBRANÉ KOLEKCE
27% SLEVA NA CELÝ SORTIMENT
GRANDOPTICAL
HALADA
V GrandOptical najdete širokou nabídku dioptrických
a slunečních brýlí světových značek. Ve všech prodejnách provádíme měření zraku na počkání, bez nutnosti
předchozího objednání. Navíc si u nás můžete své brýle
pojistit proti ztrátě či poškození.
Orámujte své zápěstí trendy náramky Capolavoro
z jemné vinuté kůže a doplňte je barevnými kameny či
něžnými zlatými přívěsky. Jako dárek od nás dostanete
kožený náramek Capolavoro v ceně 1480 Kč zdarma
k vašemu nákupu z náramkové kolekce nad 9000 Kč.
sleva
22%
Dárek
27.02.15 20:21
sleva
22 %
1/6 pa
Dárek
28% SLEVA NA VYBRANÝ SORTIMENT
Užít si Shopping Fever s MasterCard®: K nezaplacení™
E04_SF_MODULY_FINAL_moda.indd 5
Značka Gaudì
vznikla roku 1995
a během pouhých
19 let si vytvořila dobré jméno
na trhu s mladou
a podmanivou módou. Móda, vkus
a styl patří k jejím
silným stránkám,
a díky nim dokáže
zachytit podstatné souvislosti
v nedefinovaném
a měnícím se
světě mladých lidí.
Gaudì představuje
první linii s mladým a moderním
designem s rysem elegance a glamour pro sebevědomé
ženy a pro pečlivé a sebevědomé muže. Kolekce navíc
zahrnuje GJ-Gaudì Jeans, riflovou módu Gaudì a Gaudì
Shoes&Accessories.
ge
27% SLEVA NA VEŠKERÝ SORTIMENT
+ DÁREK SPLÉTANÝ PRSTÝNEK SE SLADKOVODNÍ
PERLOU
Užít si Shopping Fever s MasterCard®: K nezaplacení™
E04_SF_MODULY_FINAL_moda.indd 7
27.02.15 20:22
27% SLEVA NA CELÝ SORTIMENT
Užít si Shopping Fever s MasterCard®: K nezaplacení™
1/1 page
E04_SF_MODULY_FINAL_moda.indd 6
27.02.15 20:21
4
HOW TO PARTICIPATE
yy Order at least 1/6 module size and sign reservation
yy Provide min. 22% discount or valuable gift to ELLE, InStyle and Marie Clair e readers
yy Provide additional 5% discount or extra valuable gift to main sponsor customers
yy Register on www.shopping-fever.cz to send us your materials* by 15. 12. 2015.
yy All materials must be sent only via the website
* photo of the product or gift, 300 DPI, text based on size of the module, store addresses
conditions
yy Each module can be used only for one brand
yy Discount has to be provided on all product
range
yy Every offer and gift must be approved by Burda
yy Readers can access discount and gifts only
after presenting Shopping Fever coupons at
cash desk
yy Shopping Fever posters have to be placed in
all store windows at least 2 weeks befor e the
event
yy Shopping Fever has to be promoted on your
facebook and/or website at least 2 weeks
before the event
yy Shopping Fever bags have to be distributed to
all shoppers purchasing an item with Shopping
yy Fever coupon. Amount of bags is limited
yy Shopping Fever participation conditions are
listed in „General Terms and Conditions“ on
www.shopping-fever.cz
important date
yy Till 15. 12. 2015 register (fill in the form with
the discount/gift offer), send us your signed
reservation and materials (photo of the product
or gift, 300 DPI, text based on size of the
module, store addresses list). Registration can
be done only on www.shopping-fever.cz
5
2.
Event offer: brands
event concept
yy Unique shopping events are organized in 4 of the best shopping malls in
Prague
yy Each shopping center has its own Shopping Fever Lounge, where three
exclusive clients are based
yy Events are taking place from Friday to Sunday (15th - 17th April),
participation can be open to public or via private reservations (tbd)
yy Each event is proposing an original program and free shopping services to
its participants
yy Events are produced by partner brand and their concepts have to be
approved by Burda
yy Events are accompanied by programs developed by shopping malls and
approved by Burda
partner provides:
yy 150 000 Kč
yy Extra gifts for event participants. All gifts must be approved by Burda
yy Organization of his event and coverage of its production costs
partner recieves:
description
Med. value (Kč)
Promotion of the event on 1/2 page in Shopping Fever supplement in ELLE, Marie Claire and InStyle 4/16 450 000
450 000
Presentation of the event in the SF micro site, mobile app, facebook (ELLE, Marie Claire and InStyle) 550 000
550 000
1 PR article connected with the event on elle.cz, marieclaire.cz and InStyle blog (3 weeks) 210 000
210 000
1 banner connected with the event on myshoppingfever.cz (3 weeks) 225 000
225 000
Presentation of brand offer on 1/6 module in ELLE, InStyle and Marie Claire 4/16
(possibility of having higher format but extra fee)
Discount coupon
39 000
Presentation of all store addresses on the Shopping Fever micro site and in the mobile app
Posters and trendy Shopping Fever bags for stores
Presentation of the event on the promo leaflets of Shopping Fever (10 000 pieces distributed in shopping malls)
150 000
total
1 624 000
6
3.
„tailor-made“ events
Event concept
yy We are able to prepare a „tailor-made“ event for clients
yy „Tailor-made“ event is held in a certian time during Shopping Fever
partner provides:
yy 200 000 Kč
partner recieves:
description
Med. value (Kč)
3 advertorial pages linked with SF event :1 in ELLE 4/16, 1 in Marie Claire 4/16, 1 in InStyle 4/16
775 000
Presentation of the event in the Shopping Fever micro site, mobile app, facebook (ELLE, Marie Claire and InStyle)
550 000
1 PR article connected with the event on elle.cz, marieclaire.cz and InStyle blog (3 weeks)
210 000
1 banner connected with the event on myshoppingfever.cz (3 weeks)
225 000
Presentation of brand offer on 1/6 module in ELLE, InStyle and Marie Claire 4/16
(possibility of having higher format but extra fee)
Discount coupon
39 000
Presentation of all store addresses on the Shopping Fever micro site and in the mobile app
Posters and trendy Shopping Fever bags for stores
Presentation of the event on the promo leaflets of Shopping Fever (10 000 pieces distributed in shopping malls)
150 000
total
2 399 000
7
4.
mobile app offer
mobile app concept
yy Shopping Fever mobile app is designed for
modern shoppers and makes shopping easier
than ever before
yy Partner is the only one who can provide discount
coupons right from the app
yy With the app the user is able to:
1. search the offers of partners and store addresses,
2. find the route to partner stores,
3. create personalized shopping list,
4. get information about Shopping Fever events
Mobile app partner provides:
yy 250 000 Kč
partner
Partner logo
Mobile app partner recieves:
description
Partner logo on every screen of the mobile app
Box in the menu of the mobile app for the sponsor PR article
Med. value (Kč)
150 000
Logo/product on 1/2 page mobile app presentation in Shopping Fever supplement in ELLE and Marie Claire
450 000
Logo on the presentation of the mobile app on the Shopping Fever micro site and facebook (ELLE, Marie
Claire, InStyle) (3 weeks)
135 000
1 single page advertorial explaining the SF mobile app in ELLE, Marie Claire, InStyle and JOY 4/16 1 025 000
1 025 000
Video with the step by step explaining how to use the app with partner logo/product
60 000
1 video banner (3 weeks) with partner logo on elle.cz, marieclaire.cz, joyonline.cz and InStyle blog
390 000
1 PR article with partner logo and video presenting how to use the app on elle.cz, marieclaire.cz, joyonline.cz
and InStyle blog
285 000
Direct mailing with partner logo and video explaining the use of the mobile app (35 506 addresses)
270 000
total
2 765 000
8
5.
main sponsor offer
Main sponsor provides:
yy 2 500 000 CZK
Main sponsor recieves:
Description
Med. value (Kč)
print
1 single page advertorial with sponsor info in ELLE, Marie Claire and InStyle 3/16
775 000
1st TOC in the Shopping Fever supplement in ELLE, Marie Claire and InStyle 4/16
774 000
2nd TOC in the Shopping Fever supplement in ELLE, Marie Claire and InStyle 4/16
709 500
1 single page advertorial with sponsor info in the Shopping Fever supplement in ELLE, Marie Claire and InStyle
4/16
775 000
1 advertising bottom stripe in the Shopping Fever supplement in ELLE, Marie Claire and InStyle 4/16
2 050 000
Logo placed on the back of the Shopping Fever coupons alternated with Shopping Fever logo
2 700 000
ONLINE
Shopping Fever micro site branding with link to main sponsor website (3 weeks)
360 000
1 PR article in the Shopping Fever micro site with the link to main sponsor website (3 weeks)
105 000
1 PR article on elle.cz, marieclaire.cz and InStyle Blog (3 weeks)
210 000
PROMO CAMPAIGN
1 Advertising bottom stripe in the Shopping Fever promo campaign (print, outdoor, shopping malls,
facebook, etc.)
2 000 000
1 Advertising bottom stripe on the Shopping Fever partner store posters
135 000
Logo on the Shopping Fever bags
520 000
total
11 113 500
9
Contacts
Andrea Nassir
Obchodní zástupce pro VIP klienty​
Tel.: +420 603 549 818
EML: [email protected]
Marie Jarosová
Manažerka inzerce
Tel.: +420 603 178 029
EML: [email protected]
Monika Tobolková
Manažerka inzerce
Tel.: +420 724 833 153
EML: [email protected]
Michala Najmrová
Senior Media Consultant
Tel.: +420 603 549 821
EML: [email protected]
Lucie horníková
Tel.: +420 602 256 544
EML: [email protected]
Barbora kunátová
Tel.: +420 777 294 346
EML: [email protected]
Michaela kaločová
Tel.: +420 724 929 974
EML: [email protected]
martin vrána
Tel.: +420 724 975 858
EML: [email protected]
Iveta Šlemrová
Senior Media Consultant
Tel.: +420 724 432 165
EML: [email protected]​
© All concepts, ideas and proposals presented in this material belong to and are a business secret
of BURDA Praha spol. s r.o.