Fundamentals of Translation

Fundamentals of Translation
Translators Have Their Say?
v měkké vazbě, 336 stran
vyd. Cambridge University Press,
IV/2015
ISBN 9781107645462
v pevné vazbě, 208 stran
vyd. Lit Verlag, XII/2014
ISBN 9783643905512
katalog.cena cca 830 Kč vč.DPH
v této nabídce 680 Kč vč.DPH
katalog.cena cca 970 Kč vč.DPH
v této nabídce 790 Kč vč.DPH
Clear and concise, this textbook provides a non-technical introduction to the basic and
central concepts of translation theory and practice, including translation briefs, parallel
texts and textual functions, cohesion and coherence, and old and new information.
Colina focuses on the key concepts that beginning students of translation, practising
translators, language students and language professionals need to understand.
Numerous exercises (discussion, group and individual) at the end of each chapter and
'Practice' activities throughout each chapter allow students to self-assess their
practical understanding of chapter topics.
To address the idea of agency in translation is to highlight the interplay of power and
ideology: what gets translated or not and why a text is translated is mainly a matter of
exercising power or reflecting authority. The contributions of this volume aim to serve as
an attempt to understand the complex nature of agency in terms of its relation to agents
of translation; the role of translatorial agents and the way they exercise their agency in
(de)constructing narratives of power and identity; and the influence of translatorial agency
on the various processes of translation and hence on the final translation product as well.
In addition, examples, figures and text extracts from a wide variety of world languages
contextualise chapter material and produce a lively and accessible narrative. Suitable
for non-specialists with no prior experience of translation, it will also be of interest to
practising translators, language students and language industry professionals who
wish to gain a wider and up-to-date understanding of translation.
Pragmatic Translator
Multilingual Information Management
v měkké vazbě, 240 stran
vyd. Bloomsbury Academic,
VI/2014
ISBN 9781472575852
v měkké vazbě, 248 stran
vyd. Chandos Publishing, XII/2014
ISBN 9781843347712
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v této nabídce 840 Kč vč.DPH
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This book is concerned with translation theory. It proposes an all-round view of
translation in the terms of modern pragmatics, as articulated in three pragmatic
functions (performative, interpersonal and locative) which describe how translated
texts function in the world, involve readers and are rooted in their spatio-temporal
contexts. It presents a full and up to date view of translation that takes into account
thirty years of research in the field of Descriptive Translation Studies.
Unlike DTS, the theory provides an account of products and processes. This
publication exhibits the need for and usefulness of such a theory, and will be essential
reading for scholars involved in translation and interpreting studies.
Multilingual information is in high demand in today's globalised economy. Industry and
market globalisation, intensified collaboration between European countries, technological
developments, the advent and consolidation of the Internet, the rise of electronic
business, and the increased use of electronic documents are some of the factors that
have fuelled this need. Multilingual Information Management draws on previous empirical
research to explore how information and technologies are used within the community of
translators as information facilitators among different languages and cultures, to help
them become more productive and competitive in today's market.
The book consists of three parts, including a literature review on information and
technology needs among translators; a research framework to investigate the perceptions
and use of information and technology within their working environment; and a strategic
proposal for an Information Systems approach to multilingual information professionals
and information literacy training. * Presents an interdisciplinary approach to multilingual
information and technology management among information professionals* Analyses the
community of practice of translators as multilingual information facilitators and ICT users*
Contributes to further develop Information Literacy to a strategic level among information
professionals* Provides a methodological contribution through an evidence-based
approach to practice* Bridges the gap between the information-related disciplines of
Information Science, Business Management, and Translation Studies
Localizing Apps: Practical Guide for
Translators and Translation Students
Translators, Interpreters, and Cultural
Negotiators
v měkké vazbě, 222 stran
vyd. Routledge, V/2015
ISBN 9781138803596
v pevné vazbě, 272 stran
vyd. Palgrave Macmillan, XII/2014
ISBN 9781137400031
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v této nabídce 1.010 Kč vč.DPH
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The software industry has undergone rapid development since the beginning of the
twenty-first century. These changes have had a profound impact on translators who,
due to the evolving nature of digital content, are under increasing pressure to adapt
their ways of working. Localizing Apps looks at these challenges by focusing on the
localization of software applications, or apps.
In each of the five core chapters, Johann Roturier examines: * The role of translation
and other linguistic activities in adapting software to the needs of different cultures
(localization); * The procedures required to prepare source content before it gets
localized (internationalization); * The measures taken by software companies to
guarantee the quality and success of a localized app. With practical tasks, suggestions
for further reading and concise chapter summaries, Localizing Apps takes a
comprehensive look at the transformation processes and tools used by the software
industry today. This text is essential reading for students, researchers and translators
working in the area of translation and creative digital media.
Audiovisual Translation:
Theories, Methods and Issues
This book reconsiders the intellectual, social and professional identity of translators and
interpreters when their role involves an intercultural negotiation with institutional powers,
be them medieval rulers, modern States, an army of invasion or a dominant culture.
Surprisingly little is known of how historical mediations took place, how the mediators
worked, and the ways in which transcultural mediations become implicit or explicit forms
of power. The chapters seek to address how translators and interpreters can emerge in a
position of power by presenting visions, methods, and case studies dealing with a wide
thematic range of issues, such as historical concerns, cultural identity, and the role of
translation in mediation and cultural transfer.
With far-reaching analysis of history, politics, religion and literature, this book will appeal
to researchers and students of translation, the history of communication, and institutional
power.
Literary Translation and
Rediscovery of Reading
v měkké vazbě, 376 stran
vyd. Routledge, VIII/2014
ISBN 9780415530279
v měkké vazbě, 240 stran
vyd. Cambridge University Press,
III/2015
ISBN 9781107507654
katalog.cena cca 1.200 Kč vč.DPH
v této nabídce 980 Kč vč.DPH
katalog.cena cca 790 Kč vč.DPH
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Audiovisual translation is the fastest growing strand within translation studies. This
book addresses the need for more robust theoretical frameworks to investigate
emerging text- types, address new methodological challenges (including the
compilation, analysis and reproduction of audiovisual data), and understand new
discourse communities bound together by the production and consumption of
audiovisual texts. In this clear, user- friendly book, Luis Perez-Gonzalez introduces
and explores the field, presenting and critiquing key concepts, research models and
methodological approaches.
Features include: * introductory overviews at the beginning of each chapter, outlining
aims and relevant connections with other chapters * breakout boxes showcasing key
concepts, research case studies or other relevant links to the wider field of translation
studies * examples of audiovisual texts in a range of languages with back translation
support when required * summaries reinforcing key issues dealt with in each chapter *
follow- up questions for further study * core references and suggestions for further
reading. * additional online resources on an extensive companion website This will be
an essential text for all students studying audiovisual or screen translation at
postgraduate or advanced undergraduate level and key reading for all researchers
working in the area.
The act of translation is perhaps the ultimate performance of reading. By translating a text
translators rework the source text into a reflection of their reading experience. In fact all
reading is translation, as each reader incorporates associations and responses into the
reading process.
Clive Scott argues that the translator needs new linguistic resources to do justice to the
intricacies of the reading consciousness, and explores different ways of envisaging the
translation of a literary work, not only from one language to another, but also from one
form to another within the same language. With examples drawn from different literatures,
including English, this exciting new departure in translation theory has much to offer to
students of literature and of comparative literary criticism. It also encourages all readers
of literature to become translators in their turn, to use translation to express and give
shape to their encounters with texts.