Advertising and promotion

Advertising and promotion
1. Which ways of advertising do you know?
2. Do you watch advertisements on TV? Which one(s) do / don´t you like? Why?
3. Are you influenced by the advertisements? Have you ever bought anything according to the
advertisement?
4. Look at the following pictures:
a
c
b
d
e
For which group of customers are they best / effective?
Which is the most expensive / the cheapest?
Which way(s) of advertising do you think is the most suitable for the following situations?
a)
b)
c)
d)
a school which tries to get new students
a car company launching a new model
a bank telling customers about a new kind of a bank account
promoters of a concert / party
5. Look at the following advertisements. What do you think they advertise?
Use a dictionary, try to say what is typical for the language of adverts.
a)
Join now to claim your £ 15 free play!
Over £ 1 million won every day
Check out www.chatmatbingo.com
b)
The new Fuego. The fastest 2 door car in the world.
c)
YUCCA MOUNTAIN TRAVEL CENTER
LAST SERVICE BEFORE AREA 51
TURN RIGHT HERE NOW →
d)
Worldwide sponsor 1988 Olympic Games.
VISA – the only card accepted on-site at he Games.
Your Visa Travellers CHeques and Travel Vouchers
Will be warmly accepted.
e)
A Successful Manager? – Make your skills public!
Superb opportunity for a determined and energetic young director.
Required:
- sound marketing skills
- experience in strategic planning
- enthusiasm and confidence
- the ability to communicate with the personnel
f)
NO HIDDEN EXTRAS
6. Try to complete the following sentences with some words from word bank below:
a) I took a ______________ advertising a new shop.
b) He has a lot of _____________on the wall.
c) Some people say that ______________near the roads are dangerous.
d) A _____________is a small magazine or book which contains pictures and information
about something.
e) A _____________is a short simple tune or song easy to remember and is usually used in
adverts on TV or radio.
f) Her paintings will be sold on _____________in Prague in September.
7. TASK:
Collect some advertisements from newspapers, magazines or the Internet.
Choose one you think is good and bring it to the class. Say why you like it.
WORD BANK:
ADVERTISING
- reklama, inzerce
PROMOTION
- propagace
advertisement (advert, ad)
- reklama, inzerát
billboard (AmE)
- reklamní poutač
brochure
- brožura
TV commercial
- televizní reklamní šot
demonstrating the product
- předvádění výrobku
display
- vystavení zboží (na prodejně, ve výloze)
exhibition
- výstava
hoarding (BrE)
- reklamní poutač
jingle
- znělka
to launch
- uvést na trh, dát do prodeje
leaflet
- leták
letter
- dopis
newspaper ad
- reklama v novinách
personal selling
- osobní prodej
posters
- plakáty
slogan
- slogan, heslo
website ad
- reklama na internetu (webových stránkách)