RATECARD 2016

COMMERCIAL RATECARD 2016
27. 7. 2016
ÓČKO GROUP
TELEVISION
SPOT ADVERTISING – RATECARD 2016
RATECARD
FORMAT
SPOT LENGHT
BASIC PRICE
advertising spot
30 sec
9 000 CZK
PRICE INDICES
OFF- PRIME INDEX
ad placement outside of prime time
i.e. 11.00 – 18.00
0,8
PACKAGE INDEX
NEW
placement of > 35% of spots on ÓČKO GOLD or
ÓČKO EXPRES
0,8
NEW
CROSSMEDIA PACKAGE INDEX
% in special operation*
5%
10%
15%
20%
25%
30%
35%
40%
price index
0,8
0,75
0,7
0,65
0,6
0,55
0,5
0,45
SPOT LENGHT INDEX
spot lenght (sec.)
10
15
20
25
30
35
40
45
50
55
60
price index
0,5
0,77
0,9
0,95
1
1,25
1,45
1,6
1,75
1,9
2
I
II
III
IV
V
VI
VII
VIII
IX
X
XI
XII
1
1
0,9
0,6
0,6
0,85
0,6
INDEX OF SEASONALITY
month
price index
0,6
0,85
0,9
*in case of investments x % of the budget in sponsorship, smart media or events
All prices are without VAT.
1
1
ÓČKO GROUP
TELEVISION
SPONSORSHIP – RATECARD 2016
FORMAT
DESCRIPTION
LENGHT
PRICE
sponsor of programme
sponsorship billboard
10 sec
10 000 CZK
sponsor of programme
sponsorship billboard by trailer
5 sec
2 000 CZK
sponsor of channel
sponsorship billboard
10 sec
5 000 CZK
static
5 sec
2 000 CZK
dynamic
5 sec
4 000 CZK
injection of logo/image
product placement
separate contest
PP active
20 000 CZK
PP passive
15 000 CZK
topic placement
10 000 CZK
contest in programme
20 000 CZK
contest outside of programme
max 30 sec
12 000 CZK
PRODUCTION OF SPONSORSHIP FORMATS
FORMAT
DESCRIPTION
production
graphic, voiceover, editing
(3 correction included)
All prices are without VAT.
PRICE
from 15 000 CZK
ÓČKO GROUP
SPONSORSHIP PACKAGES
SPONSORSHIP PACKAGES
LIGHT
EMOTION
REACH & EMOTION
NUMBER OF FORMATS
NUMBER OF FORMATS
NUMBER OF FORMATS
sponsorship billboards
35
70
95
Web (square banner)
1
2
2
Facebook (post)
1
2
2
PP active
1
1
1
1
1
WEEKLY PACKAGE /
FORMATS
contest
interview in Mixxxer Show
/reportage
PRICE
1
50.000 CZK*
100.000 CZK*
125.000 CZK*
* discount compared to the price list up to: LIGHT 87%, EMOTION 88%, REACH&EMOTION 89%
NEW
All prices are without VAT.
ÓČKO GROUP
SMART MEDIA
WEB, APPLICATION – RATECARD 2016
WEB FORMATS
FORMAT
banners
DESKTOP/TABLET VERSION
MOBILE VERSION
PV / WEEK
RU / WEEK
CPT
PRICE / WEEK
BRANDING
Branding (320 x 100)
Leaderboard (320 x 100)
150 000
30 000
450
67.500 CZK
MEGABOARD*
Megaboard (998 x 200)**
Leaderboard (320 x 100)
150 000
30 000
130
19.500 CZK
SQUARE
Square (300 x 300) – only HP
Wide square (300 x 250)
150 000
30 000
140
21.000 CZK
HALF PAGE
Half page Ad (300 x 600)
Wide square (300 x 250)
150 000
30 000
150
22.500 CZK
WALLPAPER
Wallpaper (970 x 310)
Sticky (320 x 100)
150 000
30 000
130
19.500 CZK
90 000
20 000
100
9.000 CZK
100 000
30 000
180
18.000 CZK
CONTEXT AD
NATIVE AD
content
video ad
PR article (text, photo)
PR article (text, photo)
-
-
-
30.000 CZK
Contest (text, photo)
Contest (text, photo)
-
-
-
15.000 CZK
Pre-roll*** (10-30 sec)
Pre-roll** (10-30 sec)
25 000
25 000
420
10.500 CZK
Programme sponsorship (10 sec)
Programme sponsorship (10 sec)
25 000
25 000
210
5.250 CZK
PV / WEEK
RU / WEEK
CPT
PRICE / WEEK
5 000
5 000
420
2.100 CZK
APPLICATION FORMATS
FORMAT
APP
Video / audio ad
Pre-roll** (10-30 sec)
* megaboard is not available if the branding position is occupied
** available also 970x250
*** recommended spot lenght: 10 – 15 sec
Replacement or repair of formats during the campaign:
Multibrands propagation:
All prices are without VAT.
3000,- CZK per each creative
+ 20% per each brand
ÓČKO GROUP
SMART MEDIA
HbbTV – RATECARD 2016
COST PER IMPRESSION
FORMAT
CPT
HbbTV
450 – 800 CZK
min. lenght of campaign: 2 weeks
according to the complexity of targeting
PRODUCTION COSTS OF APPLICATIONS
TYPE OF APPLICATION
DESCREPTION
static application
one-page presentation
(basic creative, formats preparation, development, testing, deployment)
dynamic application
multilevel presentation with some interactive elements
(advanced creative, formats preparation, data collection, development, testing,
deployment)
100 000 CZK
interactive application
presentation with fully interactive features, video and audio content
(full creative, formats preparation, video and audio content, data collection, activating
elements, development, testing, deployment)
150 000 CZK
special application
custom development of application
(games, gamification, polls, anecdotes, form, livestream, video content, …)
All prices are without VAT.
PRICE
50 000 CZK
according to
specification
ÓČKO GROUP
EVENTS
ÓČKO PROMOTION – RATECARD 2016
EVENT RATECARD
This is the approximate price – specific event may vary depending on the task.
FORMAT
DESCRIPTION
closed event without programme production
0 – 30 persons
from 35 000 CZK
closed event
max 100 persons
from 50 000 CZK
0 – 500 persons
from 70 000 CZK
500+ persons
from 80 000 CZK
opet event
prepared ÓČKO event
special event
All prices are without VAT.
PRICE
from 20 000 CZK (acc. to type)
calculation based on the task