20IIspring / summer workbook

Finland’s legendary
running brand
2011 spring / summer workbook
Moving forward since 1916
A History of Finnovation
Our first product innovations were javelins and discuses: they taught us firsthand the principles of forward momentum.
We applied these principles to footwear with the first removable spike and our patented fulcrum technology. Our engineering
makes running what it should be: efficient, balanced, forward.
BORN IN 1916
1980’s
1920’s
2000’s
Karhu javelins flew the furthest at the 1920 Antwerp Olympics, earning
the Finns all four top places. The Flying Finns also took five gold medals
on the track wearing Karhu spikes.
1950’s
Karhu dominates the 1952 Helsinki Olympics.
1970’s
The University of Jyväskylä tests the new evolution of Fulcrum
technology. The results prove Karhu provides a measurable difference.
2009
The Karhu Strong fulcrum_ride wins Runner’s World
Best Debut Award and the Karhu Fast fulcrum_ride
wins Women's Running Best Form Award.
2010
Karhu Forward fulcrum_ride wins Women's
Running Performance/Racing Award.
ST
FOR FO
RM
The Flying Finns dominate the Boston Marathon, wearing the Karhu
Champion. Over one million sold worldwide.
Karhu, in collaboration with The University of Jyväskylä, develops our
Fulcrum technology: the launch pad for a runner’s forward momentum.
BE
Karhu begins down the path of forward momentum. The first product
innovations include javelins and discuses.
Magazine
A WA R D
WIN
NER
Tapio Rautavaara
Pentti Kahma
Raimo Vilén
03
Move forward
Less vertical oscillation
Karhu
™
Efficient forward momentum
Our patented fulcrum technology, independently tested and proven, collaborates
with the foot to convert your body’s natural energy into forward momentum. Test results
showed significant benefits for Karhu running footwear versus the competition.
Independently tested
University of Jyväskylä
Neuromuscular Research Center
Biology of Physical Activity Department
*
Competition
Neutral vertical oscillation
11.6% more forward
stability vertical oscillation
3.3% more forward
racer vertical oscillation
3.9% more forward
up to 11.6% less vertical oscillation
05
More balanced More efficient
Naturally centered, accelerated transition
Karhu
Lower pronation angle and velocity
Karhu
Competition
Competition
Neutral side-to-side heel pressure
10.8% more balanced
Neutral pronation velocity
9.1% more efficient
stability side-to-side heel pressure
50.5% more balanced
stability pronation velocity
28.8% more efficient
racer side-to-side heel pressure
16.8% more balanced
racer pronation velocity
24.4% more efficient
Neutral midfoot transition speed
21% faster
Neutral max. pronation angle
25% more efficient
stability midfoot transition speed
3.3% faster
stability max. pronation angle
16.4% more efficient
racer midfoot transition speed
12.5% faster
Up to 50% less side-to-side heel pressure. Up to 21% faster midfoot transition.
Pronation velocity reduced by up to 29%. Max. pronation angle reduced by up to 25%.
racer max. pronation angle
17.9% more efficient
07
The fulcrum evolution
Engineered, tested and proven to help runners Move Forward
Mid fulcrum new for 2011 Available in: 4Strong 4Fast
Rear fulcrum Available in: 4Stable 4Steady 4Forward 4Fluid 4Racer
These fulcrums have a lower durometer (are more soft) and a shorter loading zone given the fulcrum point is positioned more
rearward. A training runner or one with more heel strike reaches full load bearing earlier and therefore requires the fulcrum point
more rearward to help them move through the shoe into toe off. The rear fulcrum is engineered for a runner seeking comfort over
response while gaining the benefits of stride balance, stride efficiency and lower vertical oscillation.
These fulcrums have been lengthened and stiffened (higher durometer). The engineering for a performance runner seeks to
move the runner’s center of pressure more quickly through the shoe and into toe off. The fulcrum point is placed behind the 5th
metatarsal head which is the point of full load bearing for a runner with a higher cadence or mid-foot strike. The mid fulcrum
creates superior response while gaining the benefits of stride balance, stride efficiency and lower vertical oscillation.
Full load bearing zone
Full load bearing zone
1st Metatarsal Head
1st Metatarsal Head
5th Metatarsal Head
5th Metatarsal Head
09
A fulcrum for every runner
The 2011 product range: An award winning collection for all types of runners
STABILITY
Stability fulcrums engineered for the range
of overpronating runners. Engineered with
rigid moderator plates for torsional balance.
EVA hardness of the fulcrum component and
midsole component adjusted by model for
precision engineering.
neutral
Neutral fulcrums with lightweight, lowprofile design. Ensures efficiency and
optimizes forward momentum for runners
who seek an efficient, responsive ride. EVA
hardness of the fulcrum component and
midsole component adjusted by model for
precision engineering.
Strong 2
–For the performance runner who seeks stability with
a lightweight and responsive ride.
–The latest evolution fulcrum focused to provide
ultimate forward efficiency –77C durometer.
–The upper midsole durometer, set at a target of 53, provides a lightweight, responsive ride.
Fast 2
–For the race training focused runner seeking a highly responsive running experience to achieve a PBR.
–The latest evolution fulcrum focused to provide
ultimate forward efficiency –77C durometer.
–The upper midsole durometer, set at a target of 53, provides a responsive ride.
RACE
TRAINING
PERFORMANCE
Stable
Steady
–For the training runner who seeks strong stability with just the right amount of cushioning.
–Fulcrum engineered with a hytrel plate and key hole cutout for lightweight, durable stability –70C durometer.
–The upper midsole durometer, set at a target of 57,
provides a more balanced ride.
–For the training runner with a significant strike force, who seeks stability and greater comfort.
–Fulcrum engineered with a TPU plate and more midfoot volume for torsional stability and comfort – 62C durometer.
–The upper midsole durometer, set at a target of 57, provides maximum stability and comfort.
Fulcrum Rings
Use this chart in conjunction
with your fulcrum ring. The
colored arrows correspond to
the fulcrum components. The
arrows also appear on each
product page for easy reference.
Forward
Fluid
Racer
–For the efficient runner seeking a responsive and efficient ride.
–Fulcrum engineered with a cupped midfoot for maximum
balance and performance – 70C durometer.
–The upper midsole durometer, set at a target of 57, provides a responsive ride.
–For the less efficient neutral runner seeking
maximum comfort.
–Fulcrum engineered with a cupped midfoot for maximum
balance and performance – 62C durometer.
–The upper midsole durometer, set at a target of 57, ensures more comfort for higher force heel strike.
–For the runner seeking speed and response, with minimal support and a great feel for the road.
–The lightest, but hardest lowest profile fulcrum, engineered for maximum momentum – 77C durometer.
–The upper midsole durometer, set at a target of 53, provides a highly responsive ride.
11
Strong
2
Strong2 fulcrum_ride
Engineered with our latest evolution of the stability fulcrum designed for maximum forward
propulsion. Premolded heel counter and EVA lasting board for lightweight fit and comfort. Dual
mesh upper for breathability and support exactly where needed. Combination of blown rubber
and carbon rubber forefoot for best traction and performance.
Stability Performance
MENS
F100043
Poison Apple/Black
Target Runner
For the performance runner who seeks stability
with a lightweight and responsive ride.
BODY TYPE
Heavyweight
Lightweight
STRIDE EFFICIENCY
Training/Fitness
WOMENS
F200039
Voltage Orange/Haze
Performance
MENS SIZES US: 8-13, 14 UK: 7-12, 13 EU: 40.5-47, 48
WOMENS SIZES US: 6-11 UK: 3.5-8.5 EU: 36-42.5
13
Stable
Stable fulcrum_ride
Our Award winning stability fulcrum is a consistent performer. New upper and
supportive mud guard for superior support and breathability. Engineered with a
hytrel plate for torsional support and key hole cutout for lightweight performance.
Stability Training
MENS
F100042
Light Carbon/Fire
Target Runner
For the training runner who seeks strong stability with just the right amount of cushioning.
BODY TYPE
Heavyweight
Lightweight
STRIDE EFFICIENCY
Training/Fitness
WOMENS
F200038
Light Carbon/Purple Crush
Performance
MENS SIZES US: 8-13, 14 UK: 7-12, 13 EU: 40.5-47, 48
WOMENS SIZES US: 6-11 UK: 3.5-8.5 EU: 36-42.5
15
Steady
Steady fulcrum_ride
Updated upper and fit with a synthetic mud guard for support. Engineered with a TPU
moderator plate and a midsole/outsole that provides more volume under the midfoot for
torsional stability and comfort.
Stability Training
MENS
F100041
Micro Gray/Poison Apple
Target Runner
For the training runner with a significant strike
force, who seeks stability and greater comfort.
BODY TYPE
Heavyweight
Lightweight
STRIDE EFFICIENCY
Training/Fitness
WOMENS
F200037
Platinum/Voltage Orange
Performance
MENS SIZES US: 8-13, 14 UK: 7-12, 13 EU: 40.5-47, 48
WOMENS SIZES US: 6-11 UK: 3.5-8.5 EU: 36-42.5
17
The Racer
The Racer fulcrum_ride
Dual mesh upper for lightweight breathability, combined with closed mesh over the midfoot
for support where needed. The Racer introduces our lightest, but hardest, lowest profile fulcrum,
along with a non-woven/TPR forefoot outsole with strategic lateral pods of compression rubber
for lightweight durability.
Neutral Race
Target Runner
For the runner seeking speed and response, with minimal support and a great feel for the road.
BODY TYPE
Heavyweight
Lightweight
STRIDE EFFICIENCY
Training/Fitness
MENS/Womens
F100040/F200043
Poison Apple/Black
Performance
MENS SIZES US: 8-13, 14 UK: 7-12, 13 EU: 40.5-47, 48
WOMENS SIZES US: 6-11 UK: 3.5-8.5 EU: 36-42.5
19
Fast
2
Fast2 fulcrum_ride
Moves to the head of our neutral class. An overachiever with our latest evolution of fulcrum
technology based on dynamic biomechanical testing. Premolded heel for a great fit combined
with a blown rubber/carbon rubber outsole for best performance.
Neutral Performance
MENS
F100045
Hybrid Green/Neon
Target Runner
For the race training focused runner seeking
a highly responsive running experience to
achieve a PBR.
BODY TYPE
Heavyweight
Lightweight
STRIDE EFFICIENCY
Training/Fitness
WOMENS
F200041
Fuel Orange/Deep Yellow
Performance
MENS SIZES US: 8-13, 14 UK: 7-12, 13 EU: 40.5-47, 48
WOMENS SIZES US: 6-11 UK: 3.5-8.5 EU: 36-42.5
21
Forward
Forward fulcrum_ride
Improved upper with a new fit. Breathable air mesh on the award winning midsole/
outsole. The Forward is engineered with a cupped midfoot for maximum balance
and performance. Blown rubber forefoot outsole for lightweight comfort.
Neutral Performance
MENS
F100046
Fire/Black
Target Runner
For the efficient runner seeking a responsive
and efficient ride.
BODY TYPE
Heavyweight
Lightweight
STRIDE EFFICIENCY
Training/Fitness
WOMENS
F200042
Twilight Blue/Haze
Performance
MENS SIZES US: 8-13, 14 UK: 7-12, 13 EU: 40.5-47, 48
WOMENS SIZES US: 6-11 UK: 3.5-8.5 EU: 36-42.5
23
Fluid
Fluid fulcrum_ride
All new upper and carbon rubber outsole engineered with our award winning fulcrum. New fit and
breathable air mesh upper with a synthetic mud guard for support. The Fluid ensures more comfort
for higher force foot strike.
Neutral Training
MENS
F100044
Haze/Poison Apple
Target Runner
For the less efficient neutral runner seeking
maximum comfort.
BODY TYPE
Heavyweight
Lightweight
STRIDE EFFICIENCY
Training/Fitness
WOMENS
F200040
Haze/Voltage Orange
Performance
MENS SIZES US: 8-13, 14 UK: 7-12, 13 EU: 40.5-47, 48
WOMENS SIZES US: 6-11 UK: 3.5-8.5 EU: 36-42.5
25
Finnish
Limited Collection
The Finnish Limited Collection
Northern Finland, or Lapland, is often referred to by Finns as a place of strange magic. Our 2011
Finnish Collection is a inspired by the native apparel of Lapland. It’s our way of paying tribute to
Karhu and Finland, a brand and nation with running at its core.
UNISEX SIZES US: 5-13, 14 UK: 4-12, 13 EU: 37-47, 48
Strong2 Ride
UNISEX
F100038
Lapland Blue/Deep Red
*
Finland
Fast2 Ride
UNISEX
F100039
Lapland Blue/Deep Red
27
Demand creation
Run with the Finns.
For nearly a century, Karhu has brought forward momentum to Finnish Olympians and runners
alike, through innovative footwear and sporting equipment. As part of our continued pride of heritage, we offer runners the opportunity to explore our homeland, run with the Finns at the Helsinki
Marathon and Move and Groove with runners at 13.1 Marathon® events.
Win a free
trip to Finland!
Complete our brand training at 3point5.com
and automatically be entered to win.
From America's top running communities to the birthplace of Karhu
®
Finnish National Track & Field Team
29
STABILITY
Retail support
Wall Flag
Move Forward with great sell through
Wall Header
Posters
Shoe Shelf
neutral
Shelf Talkers
Name
Weight (M US 9/W US 7)
EVA Target Durometer
Fulcrum Target Durometer
Outsole Height
Midsole Heights
Strong2 fulcrum_ride
10.7 oz / 9.6 oz
303 g / 272 g
53 Shore C
77 Shore C
4.5 mm
24.5 - 10.5 mm
Stable fulcrum_ride
11.7 oz / 10.3 oz
332 g / 292 g
57 Shore C
70 Shore C
4 mm
25 - 11 mm
Steady fulcrum_ride
11.5 oz / 10.2 oz
326 g / 289 g
57 Shore C
62 Shore C
4 mm
25 - 11 mm
Racer fulcrum_ride
7.5 oz / 213 g
(mens)
53 Shore C
77 Shore C
4/2.5 mm
21 - 7 mm
Fast2 fulcrum_ride
10 oz / 8.1 oz
283 g / 230 g
53 Shore C
77 Shore C
4.5 mm
24.5 - 10.5 mm
Forward fulcrum_ride
10.5 oz / 8.5 oz
298 g / 241 g
57 Shore C
70 Shore C
5 mm
24 - 10 mm
Fluid fulcrum_ride
10.7 oz / 8.9 oz
303 g / 252 g
57 Shore C
62 Shore C
5 mm
24 - 10 mm
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Ask a Sales Clerk for details.
Sizing Chart
US Men
US Women
5
5.5
6
6.5
7
7.5
8
8.5
9
9.5
10
10.5
11
11.5
12
12.5
13
14
6
6.5
7
7.5
8
8.5
9
9.5
10
10.5
11
UK
3.5
4
4.5
5
5.5
6
6.5
7
7.5
8
8.5
9
9.5
10
10.5
11
11.5
12
13
EU
36
37
37.5
38
38.5
39
40
40.5
41
42
42.5
43
44
44.5
45
46
46.5
47
48
MM
241
245
250
254
258
262
266
271
275
280
284
288
292
296
300
305
309
313
322
*This book is intended for internal use only, not for reproduction purposes.
Moving Forward Since
Karhu Copyright © 2010. Karhu is a registered trademark of Karhu Holding BV.
Karhu North America, LLC, 200 Cummings Center 273-D Beverly, MA 01915
978.524.0032 www.karhu.com