press guide eng
Transkript
press guide eng
CZECH YOUR RUNNING STORY! PRESS GUIDE ENG MATTONI ÚSTI NAD LABEM HALF MARATHON 12 SEPTEMBER 2015 THE RACE IS A PART OF THE RUNCZECH RUNNING LEAGUE MATTONI ÚSTÍ NAD LABEM HALF MARATHON MEDIA INFORMATION Dear Sports Friends, Welcome to the 5th edition of the Mattoni Ústí nad Labem Half Marathon. The Press Guide, contains basic information for journalists relating to the Mattoni Ústí nad Labem Half Marathon. Other important facts about the race and elite athletes are presented in the Event Guide. We hope you find everything you need to cover this year’s event, but please do not hesitate to ask anyone of the Press Team if you need anything else. THE PRESS TEAM The Press Team is based at the BEST WESTERN Hotel Vladimir, on the race day in the Information Centre (Mírové Square 1). Zdenka Pecková PR & Media 777 537 981 [email protected] Petr Kostovič Media Support 773 407 114 [email protected] Tereza Velhartická Press centre 606 781 115 [email protected] Martin Martinec Race & Digital Marketing 775 443 642 [email protected] Pavel Kaidl Marketing & Communications 777 770 022 [email protected] Alena Balcarová Hospitality 777 746 802 [email protected] Filip Remenec International Promotion 724 089 853 [email protected] Jim Moberly International Media Liasion 737 186 997 [email protected] PRESS CENTRE The Press Centre is the place where members of the media can pick up their accreditation passes and get the latest information about the race. On the race day the Press Centre is based in the Information Centre (Mírové square 1). It provides all accredited media a comfortable indoor location, wireless internet access, live results and live broadcasting of the race. The After-Race Press Conference takes place in the Information Centre as well. Friday, September 11: BEST WESTERN Hotel Vladimir “A” Room (ground floor) Masarykova 36 Ústí nad Labem Saturday, September 12 – Race day: Information Centre Mírové Square 1 Ústí nad Labem Opening hours: Friday, September 11 10:00 a.m. – 8:30 p.m. „A“ Room (ground floor), BEST WESTERN Hotel Vladimir, Masarykova 36 Saturday, September 12 8:00 a.m. – 8:00 p.m. Information Centre, Mírové Square 1 2 PRESS GUIDE MEDIA CAR Take advantage of the opportunity to ride in a special car Volkswagen Amarok that will drive ahead of the elite runners throughout the race! • Unique experiences • Unrivalled photo opportunities • Live coverage from the course Book yourself a place in the car at the Press Centre or by calling Zdenka Pecková at tel: +420 777 537 981. Limited access. LIVE BROADCAST AT SEZNAM.CZ More information at www.runczech.com #ULHalf #ULHalf 3 MATTONI ÚSTÍ NAD LABEM HALF MARATHON PRESS CONFERENCES Friday, September 11 Pre-Race Press Conference 11:00 a.m. BEST WESTERN Hotel Vladimir, Masarykova 36 Saturday, September 12 After-Race Press Conference 4:45 p.m. Information Centre, Mírové square 1 MEDIA PROGRAMME Friday, September 11 Press Centre 10:00 a.m. – 8:30 p.m. Running Expo11:00 a.m. – 7:00 p.m. Pre-Race Conference Vladimir1:00 a.m. Pre-Race Run 5:00 p.m. „A“ Room (ground floor), BEST WESTERN Hotel Vladimir Culture House BEST WESTERN Hotel Vladimir Culture House Saturday, September 12 Press Centre 8:00 a.m. – 8:00 p.m. Running Expo 8:00 a.m. – 1:00 p.m. Start of the program 10:00 a.m. Start of the Spolchemie Handbike National Championship 12:00 p.m. Start of the dm family run 1:30 p.m. Award ceremony of the handbike race 2:00 p.m. Start of the Mattoni Ústí nad Labem Half Marathon 3:00 p.m. Anticipated arrival of the first man 15:59 – 16:01 Anticipated arrival of the first woman 16:07 – 16:10 Award ceremony of the half marathon – Men 16:15 Award ceremony of the half marathon – Women 16:20 Award ceremony of the half marathon – Czech Men 16:35 Award ceremony of the half marathon – Czech Women 16:40 After-Race Press Conference 4:45 p.m. Spolchemie After-Race Party 5:00 p.m. Award ceremony – Relay, 2RUN, 6:30 p.m. Cup of the Rector of the University of J.E. Purkyně 4 Information Centre, Mírové Square 1 Culture House Mírové Square Mírové Square Mírové Square Mírové Square Mírové náměstí Mírové náměstí Mírové náměstí Mírové náměstí Mírové náměstí Mírové náměstí Mírové náměstí Information Centre, Mírové Square 1 Mírové náměstí Mírové Square PRESS GUIDE 1 GUEST AREA 2 PRESS AREA 3 START/FINISH 4 TECHNICAL AREA 5 COURSE 6 CEREMONY AREA 7 RACE HEADQUARTERS 8 FIRST AID 6 9 ELITE RUNNERS AREA 2 1 ISH 4 3 FIN RT/ STA 2 5 7 8 A place is reserved in the start/finish area for accredited media for photo shooting. The reserved place for the media at the finish will be available from 4:50 p.m. to 6:20 p.m. 5 čky 131 m n.m. 0 km í Továrn 1.25 km 9 2.5 km Tovární 10 7 5 km rní Tová km Pařížská Revoluční Mírové nám. bní Malá Hrade Revoluční Velká Hradební 21 5 Hrnčířská 12 20 raží ád UN 10 km 6 toalety toilets start / cíl start / finish 7 12.5 km 15:20 / 16:03 15:17 / 15:55 15:11 / 15:39 15:14 / 15:47 5 hudební produkce music point 4 první pomoc first aid 15:06 / 15:22 15:09 / 15:30 15:03 / 15:14 3 seřadiště line-up 18 ín Děč ská Děčínská 12 15:34 / 16:45 14 15:40 / 17:01 15:57 / 17:51 15:54 / 17:43 15:51 / 17:34 15:48 / 17:26 15:46 / 17:18 15:43 / 17:10 14 15 km 21 16:00 / 18:00 20 18 19 15:31 / 16:36 11 15:37 / 16:53 17 13 16 15 15:26 / 16:20 15:23 / 16:12 10 15:28 / 16:28 9 8 Předpokládaný čas prvního a posledního běžce Estimated time of the first and the last runner 13 2 technické zázemí technical area 1 občerstvovací stanice refreshment point 7.5 km od bo je km osvěžovací stanice sponges point 19 o íh dn ro Ná předávací místo štafet (5, 10, 15 km) relay exchange point (5, 10, 15 km) 3 4 2 km vzdálenost km distance 1/2Maratonské Expo Half Marathon Expo ská Brněn 1 trasa závodu / směr závodu race course / direction of the race 6 í Továrn ká Brněns Panská 160 m n.m. 8 í Textiln Hrbo vick á U Vle 11 15:00 | Mírové náměstí/square řeží 12. září 2015 | 12 September 2015 Pře Střekov ské náb Mattoni Ústí nad Labem Half Marathon m Železnič ářská Mattoni 1/2Maraton Ústí nad Labem še eží ké nábř ne Střekovs Be sk á E. čín ost Dě tí os Železničářská dm va Kekulo 17 16 zná Vítě 17.5 km 20 km Trasa závodu | List of street Start » Mírové náměstí » Revoluční » Panská » Brněnská » Pařížská (1 km) » Velká Hradební » Předmostí » most E. Beneše (2 km) » Národního odboje » Děčínská (3 km) » Železničářská » Střekovské nábřeží (4 km) » Střekovské nábřeží » most E. Beneše » Předmostí » U Nádraží (5 km) » Malá Hradební » Revoluční (6 km) » Tovární (7 km, 8 km) » Hrbovická » U Vlečky » Textilní (9 km) » Tovární » Kekulova (10 km) » areál / factory area Spolchemie (11 km) » Brněnská » Pařížská » Velká Hradební (12 km) » Předmostí » most E. Beneše » Národního odboje (13 km) » Děčínská (14 km, 15 km) » Vítězná » Otočka / turn » Vítězná (16 km) » Děčínská (17 km, 18 km) » Děčínská » Železničářská (19 km) » Střekovské nábřeží (20 km) » Most E. Beneše » Předmostí » Hrnčířská » Mírové náměstí (21 km) » Cíl / Finish Start / Cíl | Start / Finish: Mírové náměstí / square Technické zázemí | Technical area: Atrium magistrátu / Atrium of the City Hall Seřadiště | Line-Up: Mírové náměstí / square Děčínská 15 21 km dm rodinný běh dm family run 12. září 2015 | 12 September 2015 13:30 | Mírové náměstí / Mírové square 2 nská Brně Velká Hradební Pařížská Hrnčířská á Pansk Mírové nám. 3 Revoluční U Kostela í až dr U Ná trasa závodu/ směr závodu race course/ direction of the race 1 km vzdálenost km distance seřadiště line-up start / cíl start / finish první pomoc first aid hudební produkce music point toalety toilets Start / Cíl | Start / Finish: Mírové náměstí / Mírové square Seřadiště | Line-Up: Mírové náměstí / Mírové square Trasa závodu | List of street Start » Mírové náměstí » Hrnčířská » U Nádraží » U Kostela (1 km) » Revoluční » Panská » Brněnská » Pařížská » Velká Hradební (2 km) » Velká Hradební » Hrnčířská » Mírové náměstí (3 km) » Cíl / Finish 161 m n.m. 141 m n.m. 0 km 1 km 2 km 3 km CHARITY RUN FOR A GOOD CAUSE Running and charity are connected together, even if it is not clear at first glance. Runners could get a start number for the Mattoni Half Marathon Ústí nad Labem from a charity partner. • The main Charity partner of the Mattoni Ústí nad Labem Half Marathon is Flame of Hope. • The Flame of Hope supports children with physical and mental disabilities and those from socially disadvantaged backgrounds in the Ústecký region. • RunCzech actively cooperates with the Primary School and Kindergarten, Pod Parkem, in Ústí nad Labem for children with multiple handicaps. The Flame of Hope participates with children in running events such as the Mattoni Ústí nad Labem Half Marathon to enjoy the atmosphere from the race, and build a relationship to sport. The collected money is contributed to sport activities for the children. • More information at www.plamineknadeje.cz • RunCzech cooperates with approximately 25 non-profit organizations that buy start numbers for discounted price and then sell them for their own price. • Virgin London Marathon is considered to be the biggest fundraising sport event in the world. Since 1981 it has raised more than 6 milion pounds thanks to running. 8 MAIN PARTNERS WHAT PARTNERS HAVE PREPARED FOR RUNNERS RUN MATTONI FREERUN! The Mattoni FreeRun is a network of running trails all over the Czech Republic. Individually, they are 5km long and they are verified by thousands of runners. A Mattoni FreeRun coach was assigned to each of these trails. This coach will be organizing running groups and preparing trainings. The coaches will connect to other runners through Facebook groups and the RunCzech mobile app, which allows users to communicate and compare results easily. Members of the running team, built by the coach, will also gain points, which awards the passion for running with rewards such as discounts on running gear, etc. The goal of this project is clear – to make Czechs run! RUN “BLUE” , RUN WISELY...AND NOT ALONE Run Blue is an initiative from the largest automobile group Volkswagen that is building on its worldwide campaign Think Blue. You can find out more about the Run Blue concept as well as catch up on the latest running world news on www.runblue.cz. Missing one member for your relay or looking for a running teammate? Volkswagen has put together a new project, Run Blue Co-Runners, a meeting forum for runners so you no longer have to run alone. 10 MAIN PARTNERS ADIDAS HALF MARATHON COLLECTION ÚSTÍ NAD LABEM adidas, together with RunCzech, is a symbol of long-distance running races in the Czech Republic. adidas has designed a special event collection for the Mattoni Ústí nad Labem Half Marathon with the motifs of the city and the course. WRISTBANDS WITH SPLIT TIMES FROM SPORTISIMO All runners will find in their start bags a discount voucher that they can use to complete their running gear for a discounted price. If you visit any Sportisimo shop in the period from 5 September to 30 September and purchase over 1,500 CZK, you receive a discount of 150 CZK. On purchases over 2 500 CZK the discount is 300 CZK. BE READY FOR THE NON-ALCOHOLIC REFRESHMENT BEHIND THE FINISH LINE. Birell introduced for you a new flavour of Birell Pomelo&Grapefruit. Connecting the sweeter taste of pomelo and the bitterness of grapefruit will guarantee the right refreshment for the runners after they finish the race. Birell will also refresh your journey to the finish line with the Birell Music Points alongside the course, where various bands play live to cheer the runners up and give them energy for the kilometres to come. 11 OFFICIAL PARTNERS DM SUPPORTS ACTIVE LIFE OF WHOLE FAMILY The company dm drogerie markt supports a healthy life style for the long term. It enables and enlivens the way for the entire family with a wide range of products and activities. Last year dm became the title partner of the dm family runs in the RunCzech Running League. Whole families can examine their condition and do something for their health by running. Last year more than 10,000 people participated in these runs. This year we can maybe look forward to an even larger number. SPOLCHEMIE CHEMISTRY OPEN ITS GATES FOR RUNNERS Not even for the 5th edition of the favorite Mattoni Ústí nad Labem Half Marathon will the Spolchemie Company leave its gates closed. Despite the intensive construction of a membrane electrolysis system in the area of the Spolchemie chemical plant, in order to reduce the environmental impact of the production, the management has agreed to have with the realization of nearly three-kilometers of the half marathon course leading from west to east through the plant. The safety of the plant was already proven not only during the previous four races, but also at last year’s measurement of air pollution within the area of the chemical plant. The organizers of the Mattoni Ústí nad Labem Half Marathon also prepared a pre-race run with elite runners for those who are interested. The meeting is on Friday September 11 at 5:00 p.m. in front of the Culture House in Ústi nad Labem. The route leads through the historic center of Ústí nad Labem to the Spolchemie industrial administrative building. BEST WESTERN HOTEL VLADIMIR The official marathon house, which has hosted elite runners and the organizing team since the 1st edition of the Mattoni Ústí nad Labem Half Marathon. Apart from the hotel accommodation, the BEST WESTERN Hotel Vladimir looks after its guests during the social events in the early evening before the race day and on the race day welcomes its guests on the Mírové Square. In a cooperation with RunCzech, every year the hotel hosts kids from children´s homes from the Ústecký region. Children here celebrate St. Nicholas Day or Christmas holiday and who participate in family runs. TELECOMMUNICATON PARTNER O2 O2 provides runners and supporters the fastest internet connection, 4G LTE. Runners can also get a Q-band sport wristband in a special promotion at the O2 stand at the square or later in O2 stores. 12 OFFICIAL PARTNERS ČD RUN AND MOBILE APPLICATION MY TRAIN České dráhy and RunCzech have prepared a great offer for all runners this year. You can take advantage of the special offer ČD Run for all races that decreases price of your journey by 15%. České dráhy has also prepared for you a special mobile application, My train, for comfortable travelling by train. The application is suitable for smart phones or tablets; it is created in Android and iOS versions and is accessible to download for free. LOGISTIC PARTNER DHL, with more than 315,000 employees, offers an almost infinite number of logistic solutions. Being the official logistic partner of the RunCzech Running League also proves the quality of DHL services. You can see yellow DHL cars on the whole race course at refreshment points. DHL not only cooperates with RunCzech during the race organization, but also provides discounts on its professional services for runners. RUNNERS CODE AND MEDICAL RUN Projects such as Running Etiquette or the Medical Run were developed in cooperation with ČSOB insurance company. The main goal of Running Etiquette is to educate runners during their preparation for the races and to increase their safety and joy from the run. The Medical Run is for all doctors, nurses, medical students or other workers from the medical field and supports runners from the medical field and a healthy life style. ČSOB Pojišťovna also offers cancellation and accident insurance for runners. 13 OFFICIAL MEDIA PARTNERS THE RUNCZECH RUNNING LEAGUE LIVE ON SEZNAM.CZ Thanks to the cooperation with the portal Seznam.cz, RunCzech regional races are all broadcast live! The Mattoni Ústí nad Labem Half Marathon will be broadcast live on Saturday 12 September from 2:45 p.m. at maraton.sport. cz. Look forward to top sports performances and a great show. A recording of the race will be available at Stream.cz. ÚSTÍ NAD LABEM FLASHBACK ON CZECH TELEVISION Czech television and its sports channel, ČT Sport, will broadcast 30 minutes of the Mattoni Ústí nad Labem Half Marathon on Wednesday September 16 at 5:25 p.m. Video will be available at ivysilani.cz RADIOŽURNÁL Radiožurnál has cooperated with the RunCzech Running league since the very beginning and cannot miss the Mattoni Ústí nad Labem Half Marathon. The whole week before the race Radiožurnál broadcasts reportages, news and highlights from the running field. MLADÁ FRONTA DNES Media group MAFRA unifies all products of the media market under the one roof. The flagship of this group is the daily journal Mladá fronta DNES, where readers can find current and high quality news, useful service information or attachments with relaxing reading. 14 OFFICIAL MEDIA PARTNERS FORBES Forbes magazine was founded in 1917 in New York, and its main objective, as well as that of the Prague International Marathon, is credibility. All over the world the magazine is being printed in the amount of more than 6 million issues of the magazine are printed. This August, PIM's founder and CEO, Carlo Capalbo, was freamed on the cover of the Czech edition of Forbes. The number of readers of the magazine and website is around 50 million. REPORTÉR The magazine Reportér is a monthly publication of investigative reporting. Their goal is fair and independent journalism, working on texts that go in depth and offer exclusive insight to current problems. 15 MEDIA PARTNERS RUN RUN is the one and only Czech monthly journal about running. Get fit with the magazine RUN! On 92 pages you can find expert’s suggestions for effective training, interviews, coverage from races, running equipment tests, suggestions and tips from nutrition specialists and more. Visit our webpage www. run-magazine.cz or Facebook www.facebook.com/czRUN. SEVER This traditional media partner of the Mattoni Ústí nad Labem Half Marathon provides all information services before and after the race. On the race day Czech Radio will broadcast live from the course and will create the right racing atmosphere. Tune in to the Czech Radio Sever on Saturday September 12 and be with the runners. HIT RADIO FM HIT RADIO FM, a media partner, has prepared a music point on the course this year, where the spectators can watch thousands of runners. Apart from the great music, children can also enjoy various activities such as face painting or other competitions. NEWTON MEDIA MONITORS RUNNING WORLD Thanks to cooperation with NEWTON Media, a leader in the field of media analysis and monitoring in Central Europe, we have a detailed overview of media outputs from the world of sport. Thank you journalists write about running, and the people of Newton media that you monitored and analyzed. 16 PARTNERS AJETO The winners of the RunCzech Running League races will be given on the podium a trophy from well-known Czech glassmaker. The unique trophies are made by Lindava glassworks Ajeto, company of the year 2014. THE OFFICIAL TRANSPORTER OF RUNCZECH RACES Czech Airlines is a modern European airline with friendly and flexible services based on safety, high quality, experience and tradition from 1923. As a flagship carrier of the Czech Republic it is an honour for us to provide air transport for runners, business partners and visitors of the RunCzech running series. ELTODO Eltodo is a modern technological company that has been on the market since 1991. Core company activities are supply and turnkey services – from proposal through development, production, installation and realization – in segments of transport, lighting, energy, building equipment, information and communication technology, vision systems and industrial automation. Eltodo arranges electronic connections and the modifications of traffic signs for the whole Prague International Marathon. JOHNNY SERVIS Providing facilities for the thousands of runners during our races is not easy, but thanks to a collaboration with Johnny Servis we are quite successful. Johnny Service is a stable company with great experience, offering comprehensive municipal services. For runners at the race they provide spaces, mobile toilets and tents. PEDIGREE Of all the sport activities, walking and running has the largest influence on health and physical condition. Put your shoes on and take your dog out. Do not forget a reward of a dog treat. You can even get it for free at RunCzech Running League events. Pedigree has also prepared the best tips for an active life with a dog, which you can find at: www.peceopsa. cz/behani-se-psy/. 17 PARTNERS EMSPOMA Before and after the race the regeneration of marathon runners is crucial. Since 1965 the Emspoma company has not only helped athletes with quality recovery through their products but also prepares them for the next performance. Runners of the Mattoni Ústí nad Labem Half Marathon have an unique possibility to enjoy the massage after the race in the technical area. ČEDOK The oldest Czech travel agency, operating in the market continuously since 1920, is also a long-time partner of the RunCzech Running League. Therefore, members of the Czech Marathon Club can take advantage of favorable tours. NUTREND NUTREND D.S., a.s. is a leading Czech manufacturer of nutritional and dietary supplements for athletes and anyone who prefers an active lifestyle. Before, during and after the marathon it is necessary to supplement the energy that is rapidly depleted. JOHNSON & JOHNSON The largest health care company in the world joined a project this year that is dedicated exclusively to women, the Johnson & Johnson Women’s Challenge, which aims to support women in their decision to start running and make their own running challenge. It is dedicated to all determined women, regardless of their age and physical condition. DOPRAVNÍ PODNIK MĚSTA ÚSTÍ NAD LABEM Dopravní podnik Ústí nad Labem, a proud partner of RunCzech, has prepared a special offer for the runners of the Mattonni Ústí nad Labem Half Marathon. On the race day you can use the public transport free of charge, your start number is your ticket. We would also like to invite you for a new car show, which will be held on Tuesday September 22 from 9:00 a.m. to 5:00 p.m. on the Mírové Square, and will be part of the European Day of cities without cars. BISOS Bisos and Ichnusa restaurants provide delicious meals and drinks for RunCzech coming directly from sunny Sardinia. For this year they have prepared a special marathon wine IS CURRIDORIS. 18 PARTNERS YVENTECH YVENTECH offers audiovisual technologies and services for conventions, conferences, social events, TV shows, sporting events and marketing. Among them is the Mattoni Ústí nad Labem Half Marathon and other RunCzech races. LETENKYSNADNO.CZ Are you a fan of running and would you like to visit marathons around the world? Thanks to our partner, letenkysnadno.cz, you have the option to easily search for flights and choose which is best for you. MESSENGER All the finishers of the Mattoni Ústí nad Labem Half Marathon can order their diploma for a special price. Take advantage of the Messenger services and show off your running performance. AUTOCENTRUM ELÁN, S.R.O. Autocentrum Elán, Volkswagen dealer and proud partner of the Mattoni Ústí nad Labem Half Marathon, prepared a competition for all runners and spectators for a Volkswagen and a stay for a weekend in the Krkonoše Mountains. During the race day, on Saturday 12 September 2015, each visitor can join us on the square in the Volkswagen Autocentrum Elán stand for the competition, in which he or she can win a car for a weekend with full tank and a stay in a cabin in the Krkonoše Mountains for free. LAVAZZA All members of the PIM Running Club can enjoy quality Italian coffee from Lavazza in the Running Mall. Visitors to the Sport Expo will also have possibility to enjoy this coffee. ČECHYMEN Security specialists from the company ČECHYMEN guard not only property and the smooth running of RunCzech events, but also protect interpersonal relationships. Thanks to Čechymen‘s professional care, RunCzech races have such a fantastic atmosphere. 19 PARTNERS FITHERO The company FitHero, official fitness partner of RunCzech, is a symbol of the free spirit, a fresh mind and a healthy body. Discover a fitness hero in yourself; you have all the promise for it! GFK Do you like running? Would you like to learn more about the running market in the Czech Republic? Thanks to our partner, GfK, who conducts studies for RunCzech, you can find out interesting facts about running in the Czech Republic. FORUM ÚSTÍ NAD LABEM OC Forum Ústí nad Labem helps organizers of the Mattoni Ústí nad Labem Half Marathon with technical measures of the event. You will find here also official information point from the beginning of September till the day of the race. We also have great news for all female runners! Please come on the on the eve of the race to enjoy the extraordinary Nightshopping, which will be until 23:00 p.m.! You can look forward to celebrities, original show, beauty services free of charge and discounts in almost all stores in the OC Forum. NA RYCHTĚ The restaurant Na Rychtě regularly prepares the pre-race party for all runners and visitors. This year it will be not different. If the refreshment is not sufficient for you, please come to our restaurant just a few metres from the finishing gate, where we drink to your success! DOBROVOLNICKÉ CENTRUM Almost 600 volunteers take part in the preparation and the smooth running of the race, and all together create the right racing atmosphere for the runners. The volunteers, both permanent and new, help at the refreshment points, at the start/finish, along the course during the race and in many other places. This year, the Volunteer Centre celebrates its fifth of cooperation with RunCzech 20 PATRONS FOTO STUDIO After years of cooperation and partnership with RunCzech Foto Studio has become an official photo partner of the Mattoni Ústí nad Labem Half Marathon. Apart from the documentation of the whole race, the FOTO STUDIO provides a complex of photographic services ranging from events – from weddings and family reunions to official meetings, parties and celebrations. MUSEUM OF ÚSTÍ NAD LABEM Work hard and don´t forget to run to our museum. Within the cooperation with RunCzech we have prepared a children´s corner in our museum´s courtyard and we have also welcomed runners of the half marathon. This year, we would like to invite all to enjoy a little bit of culture along with the sport activities within the running weekend. Did you know, that the distance of a family run equals twelve laps around the museum and the distance of half marathon is 86 laps around the building? Join us in training! KOKTEJL Apart from the running excitement, the KOKTEJL magazine is always with runners. This year, the editorial team has come up with the new title „Do you know why?“... the magazine, which feeds your brain with all the necessary information and every runner has opportunity to get it at the Running Expo. KULTURNÍ STŘEDISKO MĚSTA ÚSTÍ NAD LABEM The race would work without its registration place, the Running Expo. The Culture House, which holds the official Running Expo, was established in March 1964. The Culture House provides 700 rooms with the capacity of 2 000 visitors. During the half marathon and opening hours, which is 13 hours, at least 5 600 active participants and more visitors come to the Culture House. ZOO ÚSTÍ The zoo in Ústí nad Labem covers an area of 26 hectares and rears more than 200 kinds of animals from the whole world except the Antarctic. For its visitors, the zoo offers a program during the whole year, events for the general public, shows with animals, workshops for schools or adventure programs for fans of animals. The zoo in Ústí nad Labem will participate in the Mattoni Ústí nad Labem Half Marathon. At the starting point, there will be an art workshop, competition for children, sale of souvenirs, information stand and advertising materials from the zoo. 21 PARTNERS ENTER UL The culturally informative, full coloured monthly magazine in A6 format distributes 6 000 pieces free of charge to 99 places around Ústí nad Labem and the area. Cinema, theatre, musical clubs, concerts, events and invitation cards, restaurants, life style, sport, interview, news, recommendation for food and trips and more on 84 pages. ENTER UL is a traditional partner of the Mattoni Ústí nad Labem Half Marathon! You will find more information at: www.enterUL.cz and www.facebook.com/enterUL0. ACTIVE TIMES Active Times is a Prague based destination and event management company taking care of tourism and event services, including the RunCzech events. Our commitment is to help you according to your needs, and we are very proud of the tailored and professional consultancy we provide. OLIVE4YOU Delivering high quality natural cosmetics from sunny Crete. Discover the natural beauty and softness of the bio cosmetics OLIVALOE. OLIVALOE cosmetics presents the natural beauty of olive oil with the healing power of Aloe Vera. Other natural substances from sunny Crete are added so all the cheap chemicals are ruled out. We offer you cosmetics that are not from chemical factories but the pure natural products of BIO quality. OLIVALOE cosmetics will give your face a smooth and healthy look. It does not irritate your skin and smells great. Since we like running ourselves, so we offer all the runners and their friends a special Marathon 15% discount in our eshop www.olive4u.cz PATRONS BIRTHDAY RUN THROUGH THE CITY OF ÚSTÍ NAD LABEM WITH THE GOLD QUALITY LABEL In its fifth year, the Mattoni Ústí nad Labem Half Marathon takes pride in its gold quality label, the highest award of the International Association of Athletics Federations (IAAF).Ústí nad Labem belongs to the smallest cities in the world with such an award. The city of Ústí nad Labem also offers for the runners an unique attraction – a route through the area of the Spolchemie chemistry plant. 22 PATRONS GATE TO BOHEMIA. WELCOME TO THE ÚSTÍ REGION The Ústí nad Labem Region, established 15 years ago, is divided into seven districts – the Ústí district, perceived as the cradle of Czech statehood, the district of Děčín, considered to be a paradise for tourists, the spa district of Teplice, the hops growing district of Louny, the Litoměřice district with its vineyards and wine making and, the districts of Most and Chomutov, going through a phase of reclamation and recultivation after coal mining, offer beautiful cross-country skiing tracks in the Ore Mountains. Within the support and encouragement for tourism and the tourist trade, the Gateway to Bohemia Project came into being, which divides the region into four destination regions: the Lower Poohří, the Ore Mountains, Bohemian Switzerland and the Czech Central Highlands. Currently, the region has 14 national cultural sights. The Ústí Region encourages the development of sports, and a number of Olympic medalists were born and brought up here. We also encourage the development of cycling, plus we have the best ice-hockey team nationwide. We also organise the national Olympic Games of Children and Youth, which will take part in the Ústí Region in January 2016. In 2007, the region hosted participants of the summer Olympic Games for Children.The best tips for visits to the cultural and natural sights of the Ústí Region are available on the portal www.branadocech.cz. CZECH TOURISM The CzechTourism Agency is a semi-budgetary organization of the Ministry for Regional Development, whose aim is to portray the Czech Republic as an attractive tourist destination for both the local clients and foreign visitors. The Czech Tourism activities create a welcoming image of the Czech Republic and thus attract tourists to visit. UJEP During this year’s Mattoni Ústi nad Labem Half Marathon 2015 the category of runners of the Race for the Cup of the Rector of the University of J. E. Purkyně in Ústí nad Labem will be announced for the second time. The fastest male and female runner will take over the award from the Rector of the University of J. E. Purkyně in Ústí nad Labem and this year they will receive free registration for one of the races of the RunCzech Running League 2016, or after consultation with the organizer of the race, for a European race organized by a cooperating organization. The University is significantly involved in the Ústi nad Labem Half Marathon. Our 20 professional masseurs will take care of the comfort of the runners. The students of the Faculty of Art will design a special t-shirts for the family run. 23 WHAT IS YOUR RUNNING STORY? BEIJING MARATHON Guest race 20/09/2015 Sportisimo PRAGUE HALF MARATHON Volkswagen PRAGUE MARATHON Mattoni KARLOVY VARY HALF MARATHON Mattoni ČESKÉ BUDĚJOVICE HALF MARATHON Mattoni OLOMOUC HALF MARATHON Birell PRAGUE GRAND PRIX Mattoni ÚSTÍ NAD LABEM HALF MARATHON 2/4/2016 8/5/2016 21/5/2016 4/6/2016 25/6/2016 10/9/2016 17/9/2016 “If you want a run, run a mile. If you want to experience a different life, run a marathon.” – Emil Zátopek