Průzkum: How Old Is Too Young?

Průzkum: How Old Is Too Young?
Microsoft zjišťoval možnosti přístupu dětí
k mobilním zařízením a online službám
Data pro Microsoft zpracovala společnost comScore
Na konferenci NCBI dne 20. května 2014 výsledky presentuje Ing. Václav Mach
Obsah
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Metodika
Shrnutí závěrů z průzkumu
Profil cílové skupiny účastníků průzkumu
Co rodičové dovolí
Co naopak nedovolí (srovnání rodiče vs bezdětní lidé)
Přílohy a data z průzkumu
Metodika
Background
Objectives
The Microsoft Trustworthy Computing Communications team is interested in understanding when parents currently allow their
children to use digital technology like computers, phones, email, social media, etc., and whether they are having conversations
with their children around digital safety when using that technology..
 Determine the age ranges of when parents or caregivers permit or plan to allow consumption of a variety of technologies by
their children.
 Collect open-ended feedback of children’s technology consumption habits.
 Provide messaging to assist parents in having safe digital usage conversations with their children.
Methodology

Survey link: https://survey2.securestudies.com/wix/p222707061.aspx

The survey link was placed on the Safety & Security Center homepage, Facebook ads, and OutBrain/StumbleUpon

The report is broken into three segments; Parents who allow child(ren) to use devices/online services; parents who do not
allow child(ren) to use device/online services; and non-parents.
Respondents - This is a representative sample of the people who took the
survey via social media, blogs, and other communication channels.
Sample sizes
Margin Of Error
Total…1025
+/- 3.1%
Parents who allow the child to use the device/online service…620
+/- 2.5%
Parents who do not allow the child to use the device/online service but will in
the future…40
+/- 15.2%
Non-parents…365
+/- 4.1%
With a pure probability sample of 1025 one could say with a ninety-five percent probability that the overall results would have a sampling error of +/- 3.1 percentage points.
However, besides sampling error, all sample surveys and polls may be subject to several additional sources of error that cannot be calculated, including, but not limited to
coverage error, error associated with non-response, error associated with question wording and response options, and post-survey weighting and adjustments.
Zjištěná fakta: rodiče
• Téměř všichni rodiče účastnící se průzkumu (94%) povolují používat svým dětem nejméně
jedno zařízení či jim umožňují přístup k online službám.
• Tři čtvrtiny rodičů povolují dětem používat PC s přístupem na internet; druhá nejčastěji
povolovaná činnost jsou aplikace instalované v mobilních zařízeních (56%).
• Počítače a herní konzole získávají děti do svého užívání již ve věku kolem 8 let (v průměru), tedy mnohem dříve
než mobilní telefony nebo nekontrolovaný (nedozorovaný) přístup na internet.
• Mobilní telefony, textové zprávy, chatování a sociální sítě jsou v pořadí na druhé části spektra, začínají s nimi však
děti ve věku pouze jen o něco málo starší (v průměru kolem 11 až 12 let).
• Two-thirds of parents who allow children to use a device/online service, set technology
usage rules before their children reach age 10.
• According to parents, their guidance includes updating rules as children mature, setting time limits, restricting
purchases, and coming to them if something goes wrong.
• Nearly one third of parents who do not currently allow usage of online services plan to
allow it around 15 to 18 years old.
• The majority of all respondents believe that parents and teachers should provide guidance
to children about online safety.
Zjištěná fakta: rodiče vs bezdětní
Non-parents believe that children should be allowed to use technology 2 to 3 years later than
parents actually allow
Parents
2
8
Non-parents
2
10
Gaming Console
10
2
12
Internet
11
2
13
Email
11
2
13
Mobile Phone
11
2
13
Texting
12
3
14
8
Social Networks
3
11
Computer
9
3
12
Apps
10
13
Online Games
Survey demographics
(Base: Total Respondents)
Parents
64%
(n=1025)
Non-parents
36%
As expected, parents skew older than
non-parents
Survey demographics
Parents
Non-parents
(Base: Parents)
(Base: Non-parents)
Gender
40-59
60+
51%
Female
(n=604)
(n=610)
18-24
25-39
Male
9%
25-39
75%
10%
6%
Male
25%
29%
19%
72%
18-24
Gender
Age
28%
39%
36%
Age
40-59
60+
Female
(n=350)
(n=301)
Nearly all parents allow their child to use
at least one online service or device
% of parents who allow children to use
online services or devices
(Base: Parents)
94%
(n=660)
A computer is the top device allowed by parents and
at the youngest age
Parents who allow child to use…
(Base: Parents)
COMPUTER
78%
APPS
56%
INTERNET
54%
MOBILE PHONE
53%
GAMING CONSOLE
EMAIL
ONLINE GAMES
TEX TING
SOCIAL NET WORKS
(n=660)
48%
46%
43%
41%
40%
Average age parents first allowed unsupervised use
of technology
(Base: Parents who allow child to use technology)
8 yrs. old
Computer
(n=486)
9 yrs. old
Apps
(n=349)
10 yrs. old
Internet
(n=394)
11 yrs. old
Mobile phone
(n=326)
8 yrs. old
Gaming console
(n=300)
11 yrs. old
Email
(n=284)
10 yrs. old
Online
games
(n=267)
11 yrs. old
Texting
(n=253)
12 yrs. old
Social
networking
(n=249)
In general, online services are introduced at an older
age than devices
Average age first allowed use of technology
without supervision
(Base: Parents who allow child to use device/online service)
8
8
Computer (n=486) Gaming console
(n=267)
9
Apps (n=349)
10
10
Internet (n=394)
Online games
(n=267)
11
11
11
Email (n=284)
Mobile phone
(n=326)
Texting (n=253)
12
Social networks
(n=249)
Two-thirds of parents who set technology usage rules
do so before their children reach age 10
% of parents who set rules or had
a conversation about the
safe use of technology
(Base: Parents who allow child to use device/online services)
Child’s age
when parents set rules
(Base: Parents who allow child to use device/online services and set rules and
answered the question)
15%
11%
10%
Set rules/have
conversation
83% Yes
7%
11%
11%
7%
6%
4%
4%
4%
2% 2%
2%
1% 1%
2%
2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
(n=468)
Age
(n=219)
Themes from ground rules set for children
• Recognized the need to change rules as kids
demonstrated readiness
• Set time limits for how long devices can be used
• Required parental approval before any online purchases
are made
• Told children to come to them if something went wrong
or they had questions
Actual parental ground rules for technology usage
(Base: Parents who allow child to use device and set rules)
I explained the possibility of imposters and Internet
threats (false information, tracking, stalking, viruses
through their access points). I explained that once
they post something/anything on the Internet they
have no control over what happens to that posting
whether it’s textual based or image based.
I would let them use the
computer for friendly games and
in social networks like Facebook
where they can talk and
exchange ideas with their friends.
Any contacts or friends are cleared
by the parents, no unsolicited
communications, never share names,
addresses or personal information online.
Never click on anything that looks fake or
not official without asking
a parent.
Don't click randomly on
things, especially pop
ups. If you have any
doubts, ask your
parent.
Non-parents would allow technology use at a later age
than parents
Average age first allowed/would allow use of
technology without supervision
(Base: Parents allowed; parents would allow; non-parents would allow)
Parents Allowed (a)
10
11
a
8 a
b
Parents Would Allow but don’t currently (b)
10 10
8 a a
11
9
12
a
a b
Non-parents Would Allow (c)
12 12
10
12
10
a a
13
a
a b
11
12
13
a
a b
13
11 11
a
a b
Computer
Gaming console
Apps
Internet
Online games
Email
Mobile phone
(n=486, 144, 341) (n=300, 287, 341) (n=349, 256, 338) (n=394, 220, 335) (n=267, 286, 321) (n=284, 307, 344) (n=326, 277, 339)
11
12
13
a
a b
Texting (n=253,
340, 331)
12
13
14
a
a b
Social networks
(n=249, 320, 320)
The majority believe parents and teachers should provide
guidance around safe technology usage
Responsibility to give children the guidance they
need to safely use devices and online services
(Base: Parents/Non-parents)
74%
PARENT
51%
TEACHERS
TECH COMPANIES
28%
REL ATIVES
28%
25%
27%
FRIENDS
22%
GOVERNMENT
20%
19%
COMMUNIT Y
OTHER
NONE
4%
2%
2%
9%
26%
89%
60%
35%
38%
Parents
(n=660)
Nonparents
(n=365)
Parents introduce computers and gaming consoles at a
younger age than mobile phones
PARENTS: Age first allowed use of devices
without supervision
(Base: Parents who allow child to use device)
≤3
4-6
7-10
11-14
15-18
Average
age
Gaming
console
(n=300)
14%
27%
29%
16%
14%
8
Computer
(n=486)
17%
23%
26%
18%
16%
8
Mobile
phone
(n=326)
14%
15%
18%
29%
26%
11
The majority of parents allow unsupervised use of online
services after age Age
6 parents first allowed use of
online services without supervision
(Base: Parents who allow child to use online service)
≤3
4-6
7-10
11-14
15-18
Average
age
Internet
(n=394)
9%
14%
28%
26%
23%
10
Apps
(n=349)
19%
17%
25%
22%
18%
9
Online
games
(n=267)
10%
14%
32%
25%
19%
10
Texting
(n=253)
8%
4%
27%
37%
25%
11
Email
(n=284)
9%
7%
28%
31%
25%
11
Social
networking
(n=249)
9%
4%
19%
35%
33%
12
Parents delay device usage
PARENTS: Age would first allow use of
devices without supervision
(Base: Parents who would allow child to use particular devices but do not currently allow use of device)
≤3
4-6
7-10
11-14
15-18
Would
not allow
Computer
(n=174)
14%
12%
17%
9%
32%
17%
Mobile
phone
(n=334)
10%
6%
13%
21%
31%
17%
Gaming
console
(n=360)
10%
12%
20%
16%
21%
20%
Nearly one-third of parents who do not currently allow usage of
online services would do so at ages 15 to 18
PARENTS: Age would first allow use of
online service without supervision
(Base: Parents who would allow child to use online service but do not currently allow)
≤3
4-6
7-10
11-14
15-18
Would
not allow
Internet
(n=266)
7%
8%
16%
18%
33%
17%
Apps
(n=311)
12%
7%
14%
15%
35%
18%
Online
games
(n=393)
8%
5%
9%
19%
31%
27%
Texting
(n=407)
8%
6%
13%
20%
36%
16%
Email
(n=376)
7%
6%
14%
23%
32%
18%
Social
networking
(n=411)
7%
4%
5%
16%
45%
22%
7% of non-parents would never allow unsupervised usage
of devices
NON-PARENTS: Age would first allow use of
devices without supervision
(Base: Non-parents)
≤3
4-6
7-10
11-14
15-18
Would
not allow
Computer
(n=365)
6%
13%
21%
29%
24%
7%
Mobile
phone
(n=365)
5%
4%
13%
35%
37%
7%
Gaming
console
(n=365)
6%
16%
29%
25%
18%
7%
12% of non-parents would never allow unsupervised usage of
online games or social networking
NON-PARENTS: Age would first allow use of
online service without supervision
(Base: Non-parents)
≤3
4-6
7-10
11-14
15-18
Would not allow
Internet
(n=365)
4%
7%
18%
30%
34%
8%
Apps
(n=365)
4%
6%
17%
31%
35%
7%
Online
games
(n=365)
2%
4%
16%
35%
31%
12%
Texting
(n=365)
2%
4%
14%
39%
32%
9%
Email
(n=365)
2%
3%
22%
32%
35%
6%
Social
networking
(n=365)
2%
2%
8%
32%
45%
12%
Survey demographics
Gender
Age
29%
30%
26%
(Base: Total respondents)
33%
(Base: Total respondents)
7%
74%
18-24
Male
Female
(n=956)
25-39
40-59
(n= 911)
60+