the new bmw series coupé.

Product Selling Points
BMW  Series
Coupé
March 2011
Product
Argumentation
Sheer
Driving Pleasure
Management
Marketing
Sales
New Automobiles
Sales
Used Automobiles
After Sales
Administration
THE NEW BMW  SERIES COUPÉ.
TOUCHES YOUR SENSES. QUICKENS YOUR PULSE.
BMW EfficientDynamics
Less emissions. More driving pleasure.
CAPTIVATING DESIGN.
BREATHTAKING
TEMPERAMENT.
The new BMW 6 Series Coupé is a dream car. It’s simply breathtaking. On the one hand, it is a
perfectly designed coupé that features exclusive equipment and allows extremely comfortable
travelling. At the same time it is a spirited premium sports car that leaves no wishes unfulfilled. Using
flowing lines, sporting proportions and an exclusive design language, its designers have created
a masterpiece that combines aesthetic appeal and dynamic ability. The high-quality interior, torquey
engines, perfect roadholding and comprehensive BMW ConnectedDrive package create an
unmatched driving experience.
THE MAIN SELLING POINTS AT A GLANCE
Design
MASTERFUL
AESTHETICS.
With its perfect coupé roofline and incomparably
aesthetic design, the new BMW 6 Series Coupé simply
exudes style.
Driver orientation
A SUPERLATIVE
COCKPIT.
The elegant driver orientation and perfectly designed
layout of all control elements guarantee driving pleasure
that begins as soon as one opens the door.
FIVE FACTS.
ZERO WISHES
UNFULFILLED.
The new BMW 6 Series Coupé is a real masterpiece and another
eye-catcher in your showroom. It combines aesthetic appeal and
dynamic ability the way a dream car should. A perfectly designed
coupé with the athletic ability of an exclusive sports car. A breathtaking
and elegant vehicle that leaves a powerful impression. The following
pages detail the key selling points for this amazing vehicle.
Driving dynamics
SUPERIOR HANDLING.
Dynamic rear-wheel drive, perfect axle load distribution,
superior chassis: the new BMW 6 Series Coupé ensures
perfect road holding.
BMW EfficientDynamics
THE MOST DYNAMIC
EFFICIENCY.
The TwinPower V8 engine and innovative
BMW EfficientDynamics package ensure
that dynamic ability goes hand in hand with
superlative efficiency.
BMW ConnectedDrive
PERFECT NETWORKING.
The comprehensive BMW ConnectedDrive package
offers advanced technologies. Further information
is also contained in the Product Selling Points for the
BMW 6 Series Convertible.
6
BMW 6 Series Coupé 7
DESIGN
THE PERFECT COUPÉ
IN EVERY RESPECT.
Top selling point.
Breathtaking aesthetics, dynamic proportions,
an elongated and elegant shape with a perfect
coupé roofline.
The distinctive silhouette
visually makes the vehicle appear
longer, for an elegant and dynamic
look.
The pronounced Hofmeister
kink supports the gently dipping
coupé roofline, emphasising the
car’s forward urge.
The spoiler lip forms the
coupé roofline’s elegant
conclusion.
The side crease emphasises the
elongated, dynamic design language while
establishing a harmonious linkage between
the vehicle elements.
The “shark nose” angle of the
BMW kidney grille creates road
presence and expresses the car’s
forward urge.
Elongated and elegant, with a perfect coupé roofline, the BMW 6 Series Coupé is
both athletic and sensuous. Its distinctive lines, long wheelbase and short front
overhang harmonise with the body’s flowing design: the bonnet forms a muscular
arch over the front axle before sweeping down towards the BMW kidney grille. The
flowing coupé roofline encloses the occupant cell, ending in a graceful upward
curve at the rear.
The side crease makes the vehicle appear longer,
contributing to its dynamic wedge shape. This
emphasises the car’s athletic ability.
8
The kidney grille is divided into two sections. The
slats are slightly wider in the upper area and slightly
angled in the lower section, resulting in the sporty
“shark nose” looks of the front. This distinctive kidney
grille design also sets this car apart from other BMW
models.
BMW 6 Series Coupé 9
DESIGN
BROAD SHOULDERS.
WIDE STANCE.
SQUARELY PLANTED
ON THE ROAD.
The lines of the boot lid and the number
plate surround together form an athletic
V-shape.
Horizontal lines make the rear look
wider.
The reflectors are separated from the
taillight clusters, drawing the eye to the
sides.
The tailpipes are spaced far apart and
emphasise the car’s sporting looks; their
design varies depending on the engine
installed.
A wide track and horizontal lines define the powerful look of the rear. The muscular wheel arches
and tapering shape of the vehicle body lower the car’s visual centre of gravity. Yet the car retains a
light, elegant look.
Proportions compared.
The Porsche 911 Carrera Coupé features
a classic rear-engined sports car silhouette. A
distinctive feature: the retractable rear wing.
10
The Mercedes-Benz CL 500 features
an unusual rear design for this brand, with
conspicuously placed reversing lights on
either side of the number plate. It offers little
sporting appeal.
The Jaguar XK Coupé with its half round,
half angular taillights looks like a car that is still
in search of an identity. The obtrusive rear
spoiler emphasises the fact that the rear looks
too low.
BMW  Series
Coupé
Porsche 
Carrera Coupé
Mercedes-Benz
CL 
Jaguar XK
Coupé
,
,
,
Length
mm
,
,
Track front
mm
,
,
,
Track rear
mm
,
,
,
,
Wheelbase
mm
,
,
,
,
Height
mm
,
,
,
,
Overhang front
mm

,


Overhang rear
mm
,
,
,
,
Slim, L-shaped LED lights continue the
side crease.
BMW 6 Series Coupé 11
A SHINING EXAMPLE
OF INNOVATION: NEW
ADAPTIVE LED HEADLIGHTS.
The black accent line lends the front
a resolute look.
Top selling point.
The Adaptive LED Headlights: for the first
time, the low and high beams are entirely
based on innovative LED technology.
The white LED accent lights with
visible light conducting technology
create distinctive eyebrows.
The cornering lights are switched
on in town when cornering at slow
speed, providing improved road
illumination.
The side marker
lights light up when
the low beam or high
beam is activated.
Adaptive LED headlights are
unique in this segment.
The new BMW 6 Series Coupé comes with optional Adaptive
LED Headlights for the first time: the high and low beams are
both completely LED-based and use both light rings. This makes
for enhanced visibility and a more dynamic front design. The
three-dimensional light rings also provide LED-based daytime
driving lights. The indicators, cornering lights, accent lights
and fog lamps also use LED technology. LED lights have the
advantage that their colour temperature is similar to daylight,
enhancing both comfort and safety.
12
The LED daytime driving lights
lend the new BMW 6 Series Coupé
its typical BMW looks.
The Porsche 911 Carrera Coupé gains a
highly recognisable identity from its traditional
round headlights. However, they are not LEDbased, featuring instead bi-xenon technology
with dynamic cornering lights.
The three-dimensional LED light
rings make a key contribution to the
front’s distinctive and dynamic
appearance.
The Mercedes-Benz CL 500 has headlights
that are half round and half angular. This makes
the front design look inconsistent. No LED
headlights, just adaptive bi-xenon headlights.
In conjunction with Adaptive LED
Headlights, the direction indicators
are also LED-based.
The Jaguar XK Coupé features headlights
that lack character and are reminiscent of
Japanese designs. Its matter-of-fact front offers
little emotional appeal. No LED headlights, only
bi-xenon with cornering lights and optional
adaptive headlights.
BMW 6 Series Coupé 13
A SHINING EXAMPLE
OF INNOVATION: NEW
ADAPTIVE LED HEADLIGHTS.
The black accent line lends the front
a resolute look.
Top selling point.
The Adaptive LED Headlights: for the first
time, the low and high beams are entirely
based on innovative LED technology.
The white LED accent lights with
visible light conducting technology
create distinctive eyebrows.
The cornering lights are switched
on in town when cornering at slow
speed, providing improved road
illumination.
The side marker
lights light up when
the low beam or high
beam is activated.
Adaptive LED headlights are
unique in this segment.
The new BMW 6 Series Coupé comes with optional Adaptive
LED Headlights for the first time: the high and low beams are
both completely LED-based and use both light rings. This makes
for enhanced visibility and a more dynamic front design. The
three-dimensional light rings also provide LED-based daytime
driving lights. The indicators, cornering lights, accent lights
and fog lamps also use LED technology. LED lights have the
advantage that their colour temperature is similar to daylight,
enhancing both comfort and safety.
12
The LED daytime driving lights
lend the new BMW 6 Series Coupé
its typical BMW looks.
The Porsche 911 Carrera Coupé gains a
highly recognisable identity from its traditional
round headlights. However, they are not LEDbased, featuring instead bi-xenon technology
with dynamic cornering lights.
The three-dimensional LED light
rings make a key contribution to the
front’s distinctive and dynamic
appearance.
The Mercedes-Benz CL 500 has headlights
that are half round and half angular. This makes
the front design look inconsistent. No LED
headlights, just adaptive bi-xenon headlights.
In conjunction with Adaptive LED
Headlights, the direction indicators
are also LED-based.
The Jaguar XK Coupé features headlights
that lack character and are reminiscent of
Japanese designs. Its matter-of-fact front offers
little emotional appeal. No LED headlights, only
bi-xenon with cornering lights and optional
adaptive headlights.
BMW 6 Series Coupé 13
DESIGN
A MUSCULAR BODY ...
The V-shape of the bonnet has its
origin in the BMW emblem and the
kidney grille.
The muscular wheel arches underscore
the vehicle’s square stance.
The LED fog lamps are spaced in the
far corners, adding depth and width.
The large air inlet extends across the
full width of the front. A clear reference
to the powerful engine under the bonnet.
The new BMW 6 Series Coupé has a trademark BMW front. At the same
time, the individual interpretation of the various design elements ensures a
distinctive look. The low kidney grille, the slightly recessed Adaptive LED
Headlights, the V-shaped lines of the bonnet and the wide air inlet lend this
vehicle’s front an unmistakable and exceptionally powerful look.
Fog lamps.
LED fog lamps are available as an option. Located in
the far corners, they draw the eye to the muscular
flared wheel arches.
14
Side indicators.
The stylish chrome element below the side crease
houses both the side indicator and the sensor for the
optional Park Assistant.
BMW 6 Series Coupé 19
THE MOST EFFICIENT FORM OF DYNAMICS.
The BMW 640i Coupé.
Its 235 kW accelerate the
BMW 640i Coupé from 0 to
100 km/h in just 5.4 seconds,
with a fuel consumption of
7.7 l/100 km. What makes
this possible is the innovative
combination of turbocharging,
VALVETRONIC and petrol
direct injection. The BMW
TwinPower Turbo features a
turbocharger driven by two
separate exhaust gas streams
(TwinScroll technology), for
prompt engine response without
turbo lag. Together with fully
variable VALVETRONIC valve
lift control and direct petrol
injection, this makes for
tremendous pulling power.
... WITH THE HEART OF AN
ATHLETE.
BMW EfficientDynamics
Less emissions. More driving pleasure.
The openings for the injector and spark
plug are located side by side, at the centre of
the combustion chamber’s roof. This is the
most space-saving design.
CUSTOMISED DYNAMICS.
8-speed sport automatic transmission Steptronic.
As an alternative to the selector lever, drivers can use the steering wheel
paddles to temporarily change gears in manual mode or D mode, without
having to take their hands off the wheel.
Adaptive Drive (optional) and Dynamic Damper Control (optional).
Adaptive Drive is the combination of Dynamic Damper Control and the
Dynamic Drive active roll stabilisation system. During both the compression
and rebound stages, the dampers and stabilisers adapt independently of
each other to the road surface and driving conditions. This maximises
both dynamic ability and ride comfort. Dynamic Damper Control is also
available independently as an option.
High Precision Injection with
piezo injectors uses a system
pressure of 200 bar per cylinder,
ensuring high engine output and
low fuel consumption.
BMW EfficientDynamics adds another dimension to driving pleasure. Thanks to the pioneering
BMW EfficientDynamics package, the powerful engines and exceptional dynamic performance
of the new BMW 6 Series Coupé do not come at the cost of high fuel consumption.
The Integral Active Steering (optional). At low speeds: At speeds
up to around 60 km/h, the rear wheels turn the opposite way to the front
wheels. This creates a degree of manoeuvrability that is completely
unexpected from a vehicle in this category. This advantage becomes
particularly apparent on narrow lanes, twisting roads, when turning into
side streets or during parking manoeuvres.
At higher speeds:
At speeds above around 80 km/h, the rear wheels turn the same way as
the front wheels. This ensures considerably enhanced driving stability,
since lateral forces are noticeably reduced. Rear passengers especially
will notice enhanced comfort, while to the driver it feels like their car is
running on rails.
Auto Start/Stop function (BMW 640i).
When the vehicle is kept still during a stop through
braking or the Automatic Hold function the engine
is switched off automatically to save fuel.
Air vent control (BMW 640i).
Actively controlled flaps in front of the radiator
(immediately behind the kidney grille) regulate
the amount of air taken in to cool the engine
in line with requirements. This also enhances
aerodynamics.
Brake Energy Regeneration.
As soon as the driver takes his or her foot off
the accelerator, the car’s redundant kinetic
energy is transformed into storable electric
energy.
THE POWERFUL TWIN POWER TURBO V8.
Electric Power Steering.
Operates only during steering wheel movements.
The rest of the time, the electric motor does not
draw power.
BMW TwinPower Turbo technology.
The energy stored in the exhaust gases is used
as efficiently as possible.
ECO PRO mode (BMW 640i).
Supports the driver in saving fuel, allowing
savings of up to 10 per cent.
The most powerful engine available for the BMW 6 Series Coupé is the new TwinPower
Turbo V8 unit used in the BMW 650i. In the TwinTurbo, the exhaust gases from the
cylinders are split into separate streams before entering the turbine. The energy stored
in the exhaust gases is used as efficiently as possible, for a perfect response.
The BMW 650i Coupé.
The BMW TwinPower Turbo V8 engine delivers 300 kW of power,
accelerating the most powerful BMW 6 Series Coupé from 0 to
100 km/h in 4.9 seconds, with a fuel consumption of 10.4 l/100 km.
Its tremendous 600 Nm of torque are available from just 1,750 rpm,
putting it almost on a par with state-of-the-art twelve-cylinder engines.
Two parallel turbochargers ensure impressive pulling power at all
times, for prompt and smooth acceleration.
The BMW 650i compared.
BMW 650i
Coupé
Engine
Fuel consumption
CO² emissions
l/100 km
g/km
Max. output
kW/hp
0–100 km/h
s
Porsche 911
Carrera Coupé
MercedesBenz CL 500
V8
B
V
10.4
.
.
243 (EU 5)
 (EU )
 (EU )
300/407
/
/
4.9
.
.
Chassis and drivetrain.
The new BMW 6 Series Coupé scores top marks
for precise handling and perfect directional
stability. This is ensured by the perfect 50 : 50
axle load distribution and rear-wheel drive. With
the rear-wheel drive translating the engine’s
power into dynamic performance, the steering
is completely unaffected by torque steer. The
double-wishbone front suspension and integral
V rear axle enable spirited driving as well as
excellent ride comfort, rounding off a superior
overall package.
Top selling point.
BMW EfficientDynamics for unalloyed
driving enjoyment through incomparable
dynamics and low fuel consumption.
Driving Dynamics Control.
A switch on the centre console next to the gear selector lever allows the
driver to select either “NORMAL”, “COMFORT”, “SPORT” or “SPORT+”
mode. In this way, they can select an individual vehicle set-up that
corresponds to their present mood.
NORMAL
Trademark well-balanced BMW settings with maximum driving stability.
Ideal for all those who want to switch from sporty driving to comfortable
cruising, depending on the situation.
COMFORT
For an exceedingly comfortable driving experience, the 8-speed automatic
transmission shifts gears gently, while steering and accelerator react
precisely to every command. Bumps caused by uneven terrain are
absorbed with consummate aplomb (this mode is only available with
optional Adaptive Drive).
SPORT
Sporty suspension setting with maximum driving stability. The accelerator
pedal responds with great immediacy, the steering reacts more directly,
and the 8-speed automatic transmission lets the engine rev higher before
changing gear (individual configuration possible via iDrive). For all those
who enjoy making quick progress towards their destination.
SPORT+
The ultimate sporty suspension setting with delayed stabilisation
interventions. DTC is activated and enables slight drifting in bends. The
accelerator pedal responds very promptly, and the 8-speed automatic
transmission revs the gears to their limits. For very sporty and active
driving.
INTERIOR
AN EXCLUSIVE AMBIENCE FOR THE THING THAT
MATTERS MOST: SHEER DRIVING PLEASURE.
Top selling point.
Exclusive interior with new innovative
features, elegant driver orientation and
top-quality materials.
The freestanding display rises
above the instrument panel,
allowing the dashboard to slope
down sooner.
Dashboard displays feature a black
panel design. When switched off, all
that is visible is a matt black surface.
Innovations like the free-standing flatscreen Control Display (unique in this segment)
enhance the premium appeal of the harmonious and contemporary interior. The
hallmark BMW driver orientation has been implemented very elegantly and
consistently in the new BMW 6 Series Coupé. All relevant control elements are
within optimal reach for the driver, thanks to the slightly asymmetrical layout of the
control panel.
Audio functions can be accessed via the
right-hand control panel on the multifunction
steering wheel, while cruise control functions
are on the left. The BMW 6 Series Coupé
comes with steering wheel paddles as
standard.
20
The optional, unique 10.2" Control
Display is the biggest in this segment. It
comes with a high-quality galvanised frame,
underscoring the cockpit’s elegant ambience.
Gear selector lever, iDrive Controller and
controls for the air conditioning and
audio system come in pearl-gloss chrome as
standard and are also available with an optional
ceramic trim.
An elegant raised curve extending
from the instrument panel into the
centre console makes for a clear
visual separation of all control
elements used by the driver.
The exclusive ambience also extends to the rear
seats. The rear of the cabin features top-quality
materials and an elegant design. The gently sloping
coupé roofline ensures sufficient headroom.
Top-quality leather. Select leather upholstery further
enhances the exclusive ambience. Flat fell seams for the
instrument panel, the upper door and side trims and the
centre console are available as an option.
BMW 6 Series Coupé 21
INTERIOR
THE BEST SOUND OUTSIDE OF A CONCERT HALL,
COURTESY OF BANG & OLUFSEN.
The pop-up centre speaker includes
a mid-range speaker and the acoustic
lens, which ensures brilliant surround
sound on all seats.
The acoustic lens distributes the
sound so as to ensure consistent
sound quality at every point in the
vehicle interior.
The audio system in the new BMW 6 Series Coupé was developed in collaboration with
Bang & Olufsen. It is composed of a fully active 16-channel amplifier with an output of
1,200 watt, 16 loudspeakers and a pop-up centre speaker with integrated mid-range speaker
and Bang & Olufsen Acoustic Lens Technology. These are state-of-the-art hardware components
with automatic volume and sound adjustment for a perfect surround sound with maximum
audio fidelity. Two settings are available: “Studio”, for a very precise sound like in a sound
studio, and “Expanded”. In this setting Dirac Dimensions Technology enables a virtual expansion
of the room, for an incomparable surround sound experience. But the system has more to
offer than amazing sound: the illuminated speaker grilles are made of solid aluminium and
appear to hover in space, thanks to their “floating design” – a perfect synthesis of BMW and
Bang & Olufsen design for a premium look and feel.
22
A brilliant listening experience.
The distribution of tweeters, mid-range and
bass speakers in the cabin ensures that
occupants on all four seats can enjoy
optimum sound quality.
Dynamic Sound Optimisation adapts speaker
volume and sound so as to compensate for
any noise entering the cabin.
All speaker grilles are visually highlighted by
their illumination. The lighting corresponds to
the system’s operating condition.
BMW 6 Series Coupé 23
BMW ConnectedDrive
Top selling point.
Full-colour BMW Head-up Display for
enhanced display of driving information
and warnings.
In touch with your world.
SAFETY
IN FULL COLOUR FOR THE FIRST TIME, FOR
ADDED SAFETY: THE BMW HEAD-UP DISPLAY.
Actual speed, selected cruise control
speed and current speed limit – the
Head-up Display ensures that important
information is always in the driver’s fi eld of
vision.
With the introduction of the Head-up Display (optional) BMW has made a major
contribution to road safety. For the new BMW 6 Series, this technology has been
further refined. While previous versions only displayed the colours red, orange, yellow,
and green, the new system can display the entire colour spectrum. The full-colour
display makes information more realistic and pleasing to the eye as well as easier to
read. Now even more alerts and information can optionally be projected into the
driver’s immediate field of vision. The virtual image, which is about 18 x 10 cm in size,
appears to hover at a distance of about 2 metres above the end of the bonnet and is
easily legible in all lighting conditions. The BMW Head-up Display can be individually
adjusted to the height of the driver.
24
Navigation system displays, too,
can be projected into the driver’s
field of vision via the BMW Head-up
Display. Large-scale representations
of intersections, lane recommendations
and the relative positions of exits
make it easy for drivers to fi nd the
right way to go.
Speed Limit Info (optional).
Speed Limit Info automatically records data from
speed limit signs plus additional information such
as “when wet” or “10 PM to 6 AM”, and even
dynamic indications from variable-message signs
used in dynamic route guidance systems. All
data are cross-checked against environmental
parameters such as, “Is it raining?” “What time
is it?”
Lane Departure Warning (optional).
The Lane Departure Warning system is activated
whenever the driver inadvertently leaves the
car’s current lane, i. e. when doing so without
indicating. The system is operational at speeds
of over 70 km/h. In addition to displaying a
symbol in the optional BMW Head-up Display,
it alerts the driver by making the steering wheel
vibrate.
BMW Night Vision (optional).
BMW Night Vision doesn’t just detect people –
it also identifies their position and the direction
they are moving in. Based on the vehicle speed
and current steering angle, the BMW Night
Vision thermal imaging camera determines the
potential risk of a collision, and, depending on
the situation, triggers a warning which is either
shown in the BMW Head-up Display (optional)
or the instrument cluster. As a result, the driver
can react in good time.
Lane Change Warning (optional).
The Lane Change Warning system helps
avoid dangerous situations during lane change
manoeuvres. At speeds above 50 km/h, radar
sensors monitor the traffic behind the car and
trigger the appearance of a symbol on the
exterior mirror casing whenever any vehicle
moves into a potentially dangerous position. If
the driver signals his or her intention to overtake
by using the indicator, this symbol will start
blinking. It also triggers a vibration in the steering
wheel to alert the driver. The system detects
vehicles located in the driver's blind spot as
well as those that are approaching at high speed.
High-beam assistant (optional).
The high-beam assistant recognises other
vehicles early on and automatically switches to
low beam if required. A camera sensor detects
the headlight beams of oncoming vehicles from
as far as 1,000 metres, and the light emitted by
the taillights of cars in front from about 400 metres.
The system ensures that the driver cannot forget
to turn on the high beam, or switch to low beam
in case of oncoming traffic. It also reacts to
street lighting.
Advanced eCall by BMW Assist (optional).
Should an accident occur, the Advanced eCall
system will immediately and automatically
establish a telephone connection with the
BMW call centre, and transmit the vehicle’s
exact position, registration number and
paintwork colour. In addition, data collected by
the vehicle’s sensors will be analysed. Thus,
the emergency services alerted by the BMW
call centre will not only know within seconds
where the accident took place and which
vehicle was involved in it, but also how likely
the occupants are to have suffered injuries.
BMW 6 Series Coupé 25
CONVENIENCE
INFOTAINMENT
PERFECT SUPPORT IN ANY SITUATION.
ENTERTAINED AND INFORMED.
My BMW Remote App, by BMW Assist
(optional). Trying to locate your vehicle in
a crowded car park? Use your iPhone to
flash the headlights, and you’ll spot your car
immediately. And if you want, you can also
use your iPhone to unlock or lock your BMW
from a distance. The BMW Assist option
allows you to activate Remote Services at
your PC and then use them via the My BMW
Remote App available from the Apple App
Store. A so-called safety token safeguards
communication between your iPhone and
your BMW, preventing access by third parties.
Park Assistant (optional).
This driver assistance system makes parallel
parking easier. When travelling at speeds
below 35 km/h, the system measures any
parking gaps the vehicle passes. When a big
enough gap has been found, the Park
Assistant will do the steering, while the driver
continues to operate the accelerator and
brake pedals – supported by acoustic signals
and instructions in the Control Display.
Networked navigation – GoogleTM services.
The Google Send to Car function, optionally
available with BMW Assist, allows drivers to
quickly transfer addresses and routes they have
identified in Google Maps to their vehicle. These
can then be imported into the navigation system
at the touch of a button. In addition, drivers can
use Google Local Search (Google Maps), as part
of BMW Online, to look for special destinations
from within the vehicle. With the navigation system
activated, drivers are shown current online images
of their destination, enabling them to prepare for
arrival at unfamiliar locations and access further
information if required.
The BMW Assist Information Service
(optional).
A touch of a button is all it takes to be connected
to a friendly BMW call centre agent – through
an in-car telephone unit working independently
of the customer’s mobile phone. All queries will
be answered during a one-on-one conversation,
whether drivers are looking for a restaurant,
pharmacy, cash machine, or flight information.
BMW Assist is the only information service to
send address data straight to the navigation
system – up to ten different coordinates,
including the associated telephone numbers.
Apps (optional). You can now use apps in
your BMW for the first time. Using optional
apps, an iPhone and the free BMW Connected
app from the Apple App Store, customers will
never again be bored by the radio, and will
always be able to stay in touch with their friends.
The iDrive system allows them to tune into
web radio stations from around the world and
shows the latest status updates from personal
Facebook or Twitter accounts on the Control
Display. And this is only the beginning. Further
functions and apps will follow.
Bluetooth Office and
Audio Streaming (optional).
The optional Bluetooth interface enables the
intelligent integration of selected business mobile
phones. Customers can use the Bluetooth
connection to conveniently show office functions
such as e-mails, appointments, tasks or SMS
messages on the Control Display, or have them
read out aloud via the audio system, using the
text-to-speech function. In addition, music from
audio players or mobile phones situated anywhere
inside the vehicle can easily be transmitted to
and accessed from the HiFi system.
USB audio interface with extended
functions (optional).
The USB audio interface provides numerous
ways of integrating external devices into the
new BMW 6 Series Coupé, including, for
example, having the vehicle display show the
album cover of a track currently being played
by an external device, provided it is stored on
this device. In addition, the iPod, the world’s
most popular audio player, can be connected
via the original iPod USB cable.
BMW Online (optional).
BMW Online provides drivers with a multitude
of information on the chosen route and/or
destination. In addition to weather reports for
the vehicle’s current location, destination, or
any place in Europe, customers can now access
graphics with up-to-date precipitation data for
any location in Germany. BMW Online also
includes various mobile office functions such as
e-mail, address book, information on car parks
and Google Local Search. Personalised news
on politics, business, sports and entertainment
are directly accessible from within the vehicle.
The three pillars of BMW ConnectedDrive.
Safety.
Convenience.
BMW  Series
Coupé
Porsche 
Coupé
MercedesBenz CL 
Infotainment.
BMW  Series
Coupé
Porsche 
Coupé
MercedesBenz CL 
BMW  Series
Coupé
Porsche 
Coupé
MercedesBenz CL 
BMW Head-up Display
–
–
My BMW Remote App
–
–
Apps
–
–
Speed Limit Info
–
+
Park Assistant
–
–
Internet
–
–
Lane Departure Warning
–
+
Networked navigation
–
–
BMW Online
–
–
Night Vision
–
+
BMW Routes
–
–
Bluetooth interface
+
+
Lane Change Warning
–
+
Surround View
–
–
USB interface
+
+
High-beam assistant
–
+
Information Service
+
+
Advanced eCall
–
–
BMW Tele Service
–
–
Remote Services
–
–
26
For more information on BMW ConnectedDrive
see the current Product Selling Points for the
BMW 6 Series Convertible.
BMW 6 Series Coupé 27
COMPETITORS
BMW 6 Series Coupé
The BMW 6 Series Coupé radiates exceptional elegance and
dynamism, even when standing still. It also offers superior
dynamic ability and perfect networking with the outside world
via BMW ConnectedDrive. It is the only vehicle in this segment
to offer a Head-up Display, Integral Active Steering and an interior
ambience that impresses with select materials, innovative design
and many thoughtful details.
THE DREAM COUPÉ.
536.1$"3%
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Porsche 911 Carrera Coupé
The current Porsche 911 Carrera had a small facelift in July 2008
(cosmetic changes and engines with direct injection and increased
power). A successor model, with the wheelbase increased by about
10 cm and a lower body, is expected in early 2012. The Porsche is
an evergreen fully committed to sportiness, at the cost of space and
ride comfort. Auto Zeitung in its 13/2010 issue for example wrote:
“Despite its adaptive dampers, the Porsche quite rudely transmits
bumps from expansion joints to the interior, especially via the rear axle.”
Mercedes-Benz CL 500
The Mercedes-Benz CL 500 had a facelift in September 2010, which
updated its technology to a more appropriate level. The re-engineered
successor model, which will come with new technology features and
reduced weight, is not expected before 2013. The Mercedes-Benz
CL 500 has little sporting ambition. Auto Zeitung for example wrote
in its 24/2010 issue: “This set-up does not allow too much sporting
ambition. The ABC (Active Body Control) chassis actively tries to
minimise body roll in fast bends, but this two-tonne vehicle never
really makes you feel connected to the road, a fact that is partly due
to its indirect steering.”
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Jaguar XK Coupé
The Jaguar XK Coupé was facelifted in April 2009, with minor
updates to its looks and interior. The engines became significantly
more powerful thanks to a switch to direct injection. Despite major
improvements in technology and workmanship, the Jaguar coupé
stills suffers from quite a few drawbacks, as enumerated by Auto
Zeitung in its 19/2009 issue: “When it comes to the details, there
are quite a few weaknesses, both in terms of workmanship and
ergonomics.” Jaguar is not viewed as being at the same level as
BMW, as stated by Auto Bild on 19 March 2007 in a comparison
against the BMW 650i: “While the Bavarian lion sits on the throne
of a premium brand enjoying worldwide renown, the formerly proud
Jaguar now sulks in the corner along with other fringe players.”
28
BMW 6 Series Coupé 31
COMPETITORS
Exterior
BMW 6 Series Coupé
The BMW 6 Series Coupé radiates exceptional elegance and
dynamism, even when standing still. It also offers superior
dynamic ability and perfect networking with the outside world
via BMW ConnectedDrive. It is the only vehicle in this segment
to offer a Head-up Display, Integral Active Steering and an interior
ambience that impresses with select materials, innovative design
and many thoughtful details.
Interior
Engines and drivetrain
Driving dynamics
This is where the new BMW 6 Series
Coupé scores in a head-to-head:
Equipment
– Breathtaking aesthetics with sleek, elegant
silhouette.
– Dynamic proportions with long wheelbase
and short front overhang.
– Flat rear with distinctive LED taillights.
– Functional elements integrated
harmoniously into the design.
– Dynamic front with Adaptive LED Headlights
(optional).
– Contemporary cockpit with typical BMW
driver orientation and lots of sumptuous
leather.
– Individual controls with ceramic trim
(optional).
– Elegant free-standing 10.2" display, biggest
in the segment (optional).
– Real four-seater and large boot with up to
460 litres of luggage capacity and room for
three golf bags.
– Active seats with seat ventilation (optional).
– BMW EfficientDynamics package for all
models.
– 8-speed sport automatic transmission
Steptronic with shift paddles on the steering
wheel as standard.
– BMW TwinPower Turbo technology for
perfect response without turbo lag.
– Best-in-class power and fuel efficiency.
– Auto Start/Stop function as standard
(BMW 640i).
– Perfectly tuned suspension with dynamic
rear-wheel drive and optimum 50 : 50 frontrear weight distribution.
– Individual suspension tuning using Driving
Dynamics Control, from comfortable to
extremely sporty.
– Integral Active Steering (optional), unique
worldwide, for enhanced comfort and
manoeuvrability.
– Innovative Adaptive Drive damper system
(optional).
– Precise steering and perfect directional
stability.
– Full-colour BMW Head-up Display (optional).
– Numerous pioneering BMW ConnectedDrive
features: in-car Internet access (optional),
innovative safety features such as Lane
Change Warning, Lane Departure Warning,
Speed Limit Info (all optional), self-steering
Park Assistant (optional), rear view camera
with Surround View (optional).
– 10.2" display, largest in the segment
(optional).
– Adaptive LED Headlights (optional).
– B&O High End Surround Sound System
(optional).
– Breathtaking aesthetics
– Elegant driver orientation
– Innovative BMW ConnectedDrive
features
– Best driving experience in the segment
– BMW EfficientDynamics technology
package
–
–
–
–
–
–
–
–
–
– No comprehensive features package to
lower fuel consumption and emissions.
– Relatively low fuel consumption due to low
weight and direct injection engines.
– Choice of three six-cylinder boxer engines
(254 kW/345 hp, 283 kW/385 hp or
300 kW/408 hp).
– Additional turbo engines with a power
output of 368 kW/500 hp or 390 kW/530 hp
(Porsche 911 Turbo).
– No V8 engine.
– 6-speed manual gearbox or 7-speed double
clutch transmission (optional).
– Relatively stiff suspension set-up, in keeping
with the Porsche’s sporting character.
– Limited ride comfort, but good agility and
good, direct handling.
– Optional electronically controlled PASM
Porsche Active Suspension Management;
chassis additionally lowered by 10 or 20 mm;
mechanical locking differential (optional).
– All-wheel drive biased to the rear, optional for
some model variants (55 kg weight increase).
– Precise steering.
– No truly innovative features, below-par
equipment.
– Difficult operation with lots of scattered
buttons.
– Large range of optional equipment, though
this comprises mostly visual
enhancements.
– PCM hard disk-based navigation system;
small 6.5" touchscreen colour display;
universal audio interface; TV reception;
voice control (all optional).
– No innovative safety features.
– No in-car Internet access.
–
–
–
–
–
Porsche 911 Carrera Coupé
The current Porsche 911 Carrera had a small facelift in July 2008
(cosmetic changes and engines with direct injection and increased
power). A successor model, with the wheelbase increased by about
10 cm and a lower body, is expected in early 2012. The Porsche is
an evergreen fully committed to sportiness, at the cost of space and
ride comfort. Auto Zeitung in its 13/2010 issue for example wrote:
“Despite its adaptive dampers, the Porsche quite rudely transmits
bumps from expansion joints to the interior, especially via the rear axle.”
Classic rear-engined sports car silhouette.
High brand recognition value.
Rather delicate looks.
Retractable rear wing.
Traditional round headlights and LED
taillights.
–
–
–
–
Matter-of-fact cockpit design.
Limited space.
Five classic circular instruments.
Small navigation system monitor positioned
low down, 6.5" diagonal.
Front seats with many options (adaptive
sports seats, seat ventilation, sports bucket
seats).
Rear seats offer extremely restricted space,
with small, separately folding backrests.
Rear seats only suitable for children or
luggage.
Very small front luggage compartment,
capacity just 135 l or 105 l (all-wheel drive).
One-sided focus on sportiness
Little room in the interior, small boot
Only six-cylinder engines available
Uncomfortable suspension set-up
Few technology features; no in-car
Internet access
– Inferior ergonomics
Mercedes-Benz CL 500
The Mercedes-Benz CL 500 had a facelift in September 2010, which
updated its technology to a more appropriate level. The re-engineered
successor model, which will come with new technology features and
reduced weight, is not expected before 2013. The Mercedes-Benz
CL 500 has little sporting ambition. Auto Zeitung for example wrote
in its 24/2010 issue: “This set-up does not allow too much sporting
ambition. The ABC (Active Body Control) chassis actively tries to
minimise body roll in fast bends, but this two-tonne vehicle never
really makes you feel connected to the road, a fact that is partly due
to its indirect steering.”
– Bulky dimensions limit dynamic appeal.
– Rear with an untypical design for the brand,
with conspicuous reversing lights on either
side of the number plate.
– Obtrusively widened wheel arches.
– Fully retractable side windows without
B-pillar.
– Sporting appeal only with optional AMG
package.
– LED-based daytime running lights, parking
lights and indicators.
– Relatively generous amount of space on all
seats.
– A real four-seater.
– Comfortable seats with integrated seat
belts, seat ventilation (optional), dynamic
multi-contour seats with massage function
(optional).
– Easy-entry function for steering column
when entering or exiting the vehicle.
– Old-fashioned cockpit design that lacks
sporting appeal.
– Large boot with 490-litre capacity.
– Good functionality, 8" screen for navigation
system.
– Mercedes-Benz BlueEfficiency technology
only available for the CL 500.
– New 4.7-litre V8 bi-turbo direct injection
engine, with 320 kW/435 hp and 9.7 l/100 km
fuel consumption in the Mercedes-Benz CL
500 BlueEfficiency.
– Choice between four engines including two
AMG units.
– Only competitor to offer V12 engines, but
without direct injection and with high fuel
consumption.
– 7-speed automatic transmission for V8
engines; 5-speed automatic transmission
for V12 engines.
– Comfortable suspension set-up.
– ABC (Active Body Control) chassis with
body roll compensation.
– Sluggish, not very dynamic handling.
– Rear-wheel drive; all-wheel drive optional for
CL 500 BlueEfficiency with 45 : 55 power
split.
– Airmatic pneumatic suspension for all-wheel
drive, but without ABC chassis.
– Optional direct steering with variable
steering ratio.
– The most important technology features
are available (mostly as options).
– Comand multimedia system with hard disk
navigation (optional), 4 GB music register
(optional), voice control (optional) and
media interface; 8" display with SplitView
technology.
– Night View Assist Plus with pedestrian
detection (optional).
– Intelligent Light System (optional).
– Intelligent cruise control with distance
control, Lane-Keeping Assist and Active
Blind Spot Assist (optional).
– No in-car Internet access.
– Bluetooth interface (optional), TV tuner
(optional).
–
–
–
–
–
–
–
–
–
–
– Pleasing cockpit design with straight lines
and pulsating pop-up transmission selector.
– 2+2-seater, with rear seats only suitable for
children.
– Comfortable front seats with cooling
function (optional).
– Patchy material quality.
– Inferior ergonomics.
– Operating the low-positioned 7"
touchscreen is cumbersome.
– Small boot with 330-litre capacity.
– No technology package to lower fuel
consumption.
– Only two 5-litre V8 engines with an output
of 283 kW/385 hp or 375 kW/510 hp.
– Both engines with direct injection.
– Comparatively low body weight makes for
adequate fuel consumption.
– Comfortable 6-speed automatic
transmission; abrupt gear changes in sports
mode.
– Average vehicle dynamics.
– Active chassis control
(Adaptive Dynamics System).
– Rear-wheel drive; not available with all-wheel
drive.
– Comfortable ride overall, consistent with
the car’s personality.
– Large rims (up to 20") make for limited
comfort at slow speeds.
– Only average agility.
– Precise steering.
– Average technology level.
– DVD navigation system, 7", as standard;
Music Interface (optional); DAB radio
(optional).
– Cumbersome operation of many functions
via touchscreen display.
– Bowers & Wilkins sound system; LED-taillights.
– Adaptive cruise control (optional).
– No in-car Internet access.
– Limited brand recognition value due to
not very distinctive design
– Patchy material quality in the interior
– Small boot
– Handling lacks sporting ability
– Cumbersome operation using
touchscreen display
– Average ergonomics
– Limited engine range
– No Internet access
Jaguar XK Coupé
The Jaguar XK Coupé was facelifted in April 2009, with minor
updates to its looks and interior. The engines became significantly
more powerful thanks to a switch to direct injection. Despite major
improvements in technology and workmanship, the Jaguar coupé
stills suffers from quite a few drawbacks, as enumerated by Auto
Zeitung in its 19/2009 issue: “When it comes to the details, there
are quite a few weaknesses, both in terms of workmanship and
ergonomics.” Jaguar is not viewed as being at the same level as
BMW, as stated by Auto Bild on 19 March 2007 in a comparison
against the BMW 650i: “While the Bavarian lion sits on the throne
of a premium brand enjoying worldwide renown, the formerly proud
Jaguar now sulks in the corner along with other fringe players.”
28
Sports coupé looks.
Elongated bonnet and flat rear.
Somewhat sober, unemotive design.
“Japanese-style” front lowers brand
recognition value and on-road prestige.
– Only car in the segment to come with an
aluminium body.
Bulky vehicle dimensions
Design lacks sporting appeal
Has been on the market for a long time
Clinical interior ambience
Poor agility and driving dynamics
BlueEfficiency package only available
for one engine
– No Internet access
Technical data for BMW 6 Series Coupé and competitors.
i
Coupé
Porsche 
Carrera
Coupé
In-line//
V//
Boxer//
V//
V//
,
,
,
,
,
./.
./.
./.
./.
./RON 
./RON 
./RON 
./RON 
-speed automatic
-speed automatic
-speed manual
-speed automatic
-speed automatic
RWD
RWD
RWD
RWD
RWD
Drive type
Max. output/speed
kW (hp) / rpm
 () / ,
 () / ,
 () / ,
 () / ,
 () / ,
Max. torque/speed
Nm / rpm
/,–,
/,–,
/,
/,–,
/,
.
.
.
.
.
i
Coupé
i
Coupé
Porsche 
Carrera
Coupé
Mercedes-Benz
CL 
Jaguar XK
Coupé
Specific output
kW/l
Performance
Acceleration  – km/h
Top speed (limited)
sec
.
.
.
.
.
km/h





i
Coupé
i
Coupé
Porsche 
Carrera
Coupé
Mercedes-Benz
CL 
Jaguar XK
Coupé
.
Fuel consumption and emissions
EU urban consumption
l/ km
.
.
.
.
EU extra-urban consumption
l/ km
.
.
.
.
.
EU combined consumption
l/ km
.
.
.
.
.
CO² emissions
Emissions rating
g/km





EU 
EU 
EU 
EU 
EU 
i
Coupé
i
Coupé
Porsche 
Carrera
Coupé
Mercedes-Benz
CL 
Jaguar XK
Coupé
Tyres (front and rear)
/ R
/ R
/ / R
/ R
/ / R
Rims (front and rear)
 x 
 x 
 x  / . x 
. x 
. x  / . x 
i
Coupé
i
Coupé
Porsche 
Carrera
Coupé
Mercedes-Benz
CL 
Jaguar XK
Coupé
,/,/,
Wheels
Dimensions and weight
Length/width/height
mm
,/,/,
,/,/,
,/,/,
,/,/,
Wheelbase
mm
,
,
,
,
,
Track front/rear
mm
,/,
,/,
,/,
,/,
,/,
,
Unladen weight, EU
kg
,
,
,
,
Permitted load, DIN
kg





.
.
.
.
.
Drag coefficient (Cd)
Tank capacity (approx.)
l





Luggage capacity (DIN )
l





Note: All figures quoted are provisional values, status /.
Based on ECE data.
32
,
,
,
,

)
Transmission
./.
./RON 
(  
:

mm
Compression ratio/fuel type
,
,
,
,
Bore/stroke
(,
)
cc
,

Capacity
Jaguar XK
Coupé
,
Layout/cylinders/valves
Mercedes-Benz
CL 
,
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Coupé
Engine and transmission
Values in brackets are for vehicles with glass vent roof.
BMW 6 Series Coupé 33
BMW  Series
Coupé
www.bmw.com
Sheer
Driving Pleasure
Kontakt
PRAHA
Invelt s.r.o.
Jeremiášova 5
155 00 Praha5
Tel: +420 257 117 111
Tel: +410 257 117 222
[email protected]
PLZEŇ
Invelt s.r.o.
Rokycanská 111
312 00 Plzeň
Tel: +420 377 684 111
Tel: +420 377 684 412
[email protected]